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Monday, April 27, 2026

AUTHOR NAME

Grigori Melnik

Dr. Grigori Melnik is a veteran technology executive with more than 25 years of experience leading product innovation and platform transformation at companies including Microsoft, Splunk, MongoDB, Tricentis and Cribl. He holds a Ph.D. in Computer Science from the University of Calgary and now serves as Chief Product Officer at Amperity, where he focuses on AI-driven growth and engineering excellence.

Brands Turn First-Party Data Into Revenue

As privacy tightens and AI advances, brands are transforming first-party data from a marketing tool into a scalable, revenue-generating asset.

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