AUTHOR NAME

Joep Leussink

Joep Leussink is Head of Growth at AddEvent, where he leads demand generation and product-led growth strategies. He has scaled multiple B2B SaaS businesses from Series B to post-IPO through data-driven marketing and high-performance teams.

Martech

CMOs Should Turn Calendars Into a Marketing Channel

Joep Leussink - February 10, 2026

As search and social grow less reliable, digital calendars offer CMOs a permission-based, high-intent channel for timely engagement without cookies or costly ads.

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