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AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.
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Martech

Understanding Composable Tech Stack

Khushbu Raval -
Google Cloud Next '23 spotlights composable tech stacks - the future of agile business applications built from modular components for faster development and innovation. Google...
People

Is Your Redemption Program Meeting Consumer Needs?

Khushbu Raval -
Arrivia's CMO Jeff Zotara discusses evolving consumer preferences in travel loyalty programs and Arrivia's innovative strategies for success, including flexible currencies and AI-powered tools. Arrivia's...
Contact Center

The Evolution of the Contact Center to Knowledge Center

Khushbu Raval -
Frustrated with long hold times and scripted responses? Learn how contact centers evolve into knowledge centers, empowering customers and agents for a better service experience.
Customer Service

How Can Businesses Adapt to Changing Market Conditions?

Khushbu Raval -
A drastic reduction in media spending can decrease market visibility, resulting in a lower share of voice and, ultimately, a smaller market share. We...
People

What Happens After a Bad Experience

Khushbu Raval -
Explore the nuances of customer experiences with Moira Dorsey, Head of Qualtrics XM Institute. Learn about the impact of negative experiences on loyalty and...
People

Top 30 Women in Marketing: Innovation, Leadership, and Impact

Khushbu Raval -
Meet 30 extraordinary women who are redefining marketing! From brand storytelling to data mastery, these leaders are shaping the industry's future. Join us in...
People

TodayPay Reimagines Refunds: A Disruptive Approach to Financial Innovation

Khushbu Raval -
Explore TodayPay’s groundbreaking concept of Refunds as a Service and its impact on financial behaviors. Learn about their tailored MarTech stack, data-driven personalization, and...
Loyalty

Beyond Rewards: Redesigning Loyalty Programs for the Modern Customer

Khushbu Raval -
Learn from Tim Hortons' loyalty program revamp and discover how to overcome common challenges loyalty programs face, including customer value, program complexity, and measurement. Tim...
Martech

Brand Profile: CleverTap – The Platform For Any Mobile App

Khushbu Raval -
CleverTap uses AI to personalize experiences across channels, helping businesses like Domino's and Sony boost engagement and revenue. Learn how they rose from a...
People

Designing the Future: From Design Foundations to Disruptive Innovations

Khushbu Raval -
Design shaping future experiences with AI, VR, and human-centered approaches for intuitive and ethical tech. In conversation with Raul Guillermo Amigo, a seasoned Experience and...
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