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AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.
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People

TodayPay Reimagines Refunds: A Disruptive Approach to Financial Innovation

Khushbu Raval -
Explore TodayPay’s groundbreaking concept of Refunds as a Service and its impact on financial behaviors. Learn about their tailored MarTech stack, data-driven personalization, and...
Loyalty

Beyond Rewards: Redesigning Loyalty Programs for the Modern Customer

Khushbu Raval -
Learn from Tim Hortons' loyalty program revamp and discover how to overcome common challenges loyalty programs face, including customer value, program complexity, and measurement. Tim...
Martech

Brand Profile: CleverTap – The Platform For Any Mobile App

Khushbu Raval -
CleverTap uses AI to personalize experiences across channels, helping businesses like Domino's and Sony boost engagement and revenue. Learn how they rose from a...
People

Designing the Future: From Design Foundations to Disruptive Innovations

Khushbu Raval -
Design shaping future experiences with AI, VR, and human-centered approaches for intuitive and ethical tech. In conversation with Raul Guillermo Amigo, a seasoned Experience and...
Featured Posts

Using AI and Data to Personalize, Not Invade

Khushbu Raval -
Marie-Lou Penin, Head of Marketing at DanAds, discusses her journey in global marketing, DanAds' recent achievements, and the evolving landscape of advertising strategies. Marie-Lou Penin...
Customer Service

All You Need to Know: Live Commerce

Khushbu Raval -
Unlock the secrets of live commerce! This guide explores this captivating blend of live streaming and online shopping, revealing its benefits, types, future potential,...
People

Cracking Tomorrow’s CX Code

Khushbu Raval -
Data-driven marketing secrets: Decode customer journeys, understand data governance, and overcome cultural hurdles for a customer-centric future. Lisa Loftis, Principal Product Marketer at SAS, boasts...
People

Designer Decodes the Future: AI, 3D & VR – Tools or End Goals?

Khushbu Raval -
Dive into Davide Colla's creative process and advice for aspiring designers! A glimpse into the future of business and design!
Adtech

Deep Learning: The Future of Advertising in a Cookie-Less World

Khushbu Raval -
By mixing fundamental marketing concepts from previous generations with state-of-the-art AI technology, today’s ad agencies and brands can harness machine learning to stay relevant.
Customer Service

The Price of a Frown: Bad Customer Experiences Cost Businesses Billions

Khushbu Raval -
Inflation, low morale among frontline workers, and a reluctance of consumers to give feedback contribute to a 19% increase in lost revenue. Remember that time...
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