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AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.
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CX

Amazon’s Black Friday Magic: Behind the Scenes

Khushbu Raval -
Uncover the secrets behind Amazon's Black Friday success: logistics, AI, and the relentless pursuit of seamless delivery.
People

How Swiss Re is Navigating the Complex World of Reinsurance

Khushbu Raval -
Swiss Re is transforming the customer experience in reinsurance with innovative strategies, AI tools, and data insights in this interview with Manu Pandey.
Personalization and Privacy

Will Google Make Shopping Season Easier?

Khushbu Raval -
Google's AI tools like voice search, Lens, and personalized recommendations revolutionize shopping. Leverage them to boost holiday sales and engage shoppers.
People

How AI Augments, Not Replaces, Human Marketing Skills, Says Amanda Cole

Khushbu Raval -
Amanda Cole, CMO of Bloomreach, shares how AI revolutionizes marketing, boosting productivity and addressing misconceptions about AI's role alongside marketers.
People

Future of Growth Marketing: Insights from Franciska Dethlefsen

Khushbu Raval -
Franciska Dethlefsen, Senior Director of Growth Marketing at Amplitude, shares her expertise on user acquisition, PLG, and building successful growth teams.
People

GrowthLoop CEO Chris O’Neill on AI, Culture, and the Future of Marketing

Khushbu Raval -
GrowthLoop's CEO, Chris O'Neill, shares his vision for the company's future, focusing on AI-powered marketing solutions, fostering a strong team culture, and leading the evolution of the CDP space.
People

The Art of Balancing: Feature Depth vs. Differentiation

Khushbu Raval -
Discover how Brandon Khoo, Senior Product Manager at Amplitude, navigates the challenges of balancing feature depth, customer expectations, and platform stability while driving innovation in the fast-paced world of digital product management.
Contact Center

10 Challenges When Adopting a CCaaS (+Solutions)

Khushbu Raval -
Are you navigating the complexities of CCaaS implementation? This guide outlines common challenges and provides actionable solutions for a successful transition.
Email Marketing

Gmail Tabs: Still a 2013 Problem?

Khushbu Raval -
Is your email strategy stuck in the past? Learn why obsessing over the Gmail Primary tab is a waste of time and how to focus on what truly matters: relevant, engaging content.
Contact Center

Top CCaaS Platforms to Transform Your CX

Khushbu Raval -
Whether addressing audience needs, introducing fresh customer service channels, navigating launch-driven demand spikes, or breaking into new regions, a robust CCaaS platform keeps you ahead in a fluid marketplace.
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