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AUTHOR NAME

Khushbu Raval

Khushbu Raval is a Senior Correspondent and Content Strategist at Vibe Media Group, specializing in AI, Cybersecurity, Data, and Martech. A keen researcher in the tech domain, she transforms complex innovations into compelling narratives and optimizes content for maximum impact across platforms. She's always on the hunt for stories that spark curiosity and inspire.
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People

“Your Brand Is What Barbara Says It Is”: Liz Carter on the Feedback-Fueled Future of Marketing

Khushbu Raval -
Reputation CMO Liz Carter explains why brand perception now lives in reviews and social media, how AI transforms voice-of-the-customer strategies, and what it takes to turn feedback into ROI-driving action.
People

Is Your CDP a Dinosaur in a Composable World?

Khushbu Raval -
Lee Hammond explains why marketing’s future is composable, how to unify siloed data, and the frameworks CMOs need to drive real-time, privacy-first personalization.
Martech

Marketing Trends Shaping a Smarter Future

Khushbu Raval -
Discover how AI, responsible marketing, composable data, and co-creation redefine the marketing landscape for stronger growth and customer loyalty.
Martech

Can AI Turn MarTech Into a Mind Reader?

Khushbu Raval -
SAS’s Jonathan Moran explores how AI transforms MarTech—from hyper-personalized search and immersive UX to data-rich retail media networks.
People

Edition 1: The Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
From GenAI and CDPs to creator economies and customer-centric CX, these 2025 tech leaders are decoding the future with clarity, creativity, and conviction.
Martech

How Major Retail and Tech M&A Deals Are Reshaping Commerce

Khushbu Raval -
Discover how major retail and tech M&A deals transform commerce, drive innovation, and reshape the future of shopping and consumer experiences.
Loyalty

Rewriting the Rules: Gen Z, Authenticity, and the Future of Loyalty

Khushbu Raval -
Explore how Gen Z is reshaping brand loyalty with its demands for authenticity, sustainability, and personalized experiences. Learn how businesses, especially in travel, are adapting.
Martech

Is the Future of Marketing Shaped by Ethical Algorithms?

Khushbu Raval -
Jonathan Moran (SAS) on the ethics of AI in marketing. Learn why trust is essential and how to avoid the pitfalls of biased or irresponsible AI.
People

Metricool’s Growth Lead on Data, Influencers and AI’s Impact

Khushbu Raval -
Metricool's Alexandra Caceres blends tech and marketing for data-driven growth. Learn about influencer ROI, AI's role in 2025, global strategies, and key lessons for marketers.
People

Marketing’s Next Chapter: Women Driving Impact in 2025

Khushbu Raval -
Celebrate the women driving transformative change in marketing and martech this International Women's Day 2025. Their innovative leadership is accelerating action towards gender equality and breaking barriers in the industry.
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