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Sunday, October 18, 2026

AUTHOR NAME

Laura Wilkinson

Laura leads global marketing at Exclaimer, where she is responsible for driving pipeline growth, partner engagement, and scalable programs across regions. Her work focuses on connecting strategy with execution to ensure marketing delivers measurable impact across both direct and partner channels.

Why Your Brand Strategy Keeps Falling Apart

Laura Wilkinson explains why brand keeps losing to short-term metrics — and how CMOs can run it as a growth system, not a support function.

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