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Thursday, April 23, 2026

AUTHOR NAME

Maor Sadra

CEO & Co-founder, INCRMNTAL

Big Spikes, Small Truths: The Myth of Promo-Day Performance

Seasonal sales surges don’t mean your ads worked. INCRMNTAL shows why promo-day spikes mislead marketers—and why incrementality, not attribution, reveals real impact.

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