AUTHOR NAME

Marcelo Parravicini

Marcelo Parravicini is CEO of Cygnus Marketing Communications Inc. and a recognized thought leader in higher education marketing and enrollment management. He specializes in driving scalable enrollment growth through data-driven, consumer-centric strategies. A Wharton School graduate, Marcelo lives in Philadelphia with his family and is actively involved in philanthropy.

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Why Enrollment Systems Fail Without an Operational Blueprint

Marcelo Parravicini - August 19, 2025

Colleges struggle with enrollment due to siloed systems and lack of integration. Success needs a clear operational plan that unifies teams, data, and processes.

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Marcelo Parravicini

Latest news

Social Overtakes Search as Digital Ad Spending Shifts

Snickers Bets on Peanut Butter With Two-Front Push

Green Mountain Coffee Gets a Goat and a New Direction

E.l.f. Beauty Reshapes Its C-Suite With Three New Roles

Adobe Launches Agentic Platform Targeting Agency Workflows

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