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Appian Brings Structure to AI Agents in the Enterprise

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As enterprises struggle to move AI from experiment to production, Appian is betting that process structure — not more powerful models — is the missing ingredient.
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Adobe Acquires Semrush to Win the AI Search Battle

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As AI agents become the new search engine, Adobe is betting that owning the discoverability layer — from traditional SEO to agentic search — is the next frontier in marketing.
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Firefly Brings Moving Media Into Programmatic Buying

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Programmatic out-of-home advertising has mostly focused on stationary screens. Now, Firefly and VIOOH are showing that moving displays should also be included.
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DoubleVerify Is First to Win TikTok Viewability Stamp

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As more money is spent on TikTok ads, independent measurement accreditation is quickly becoming a basic requirement instead of just a bonus.
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AdRoll and PubMatic Let AI Debug Ads Across Platforms

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Until now, fixing a broken programmatic campaign required manual checks across different platforms. With this new integration, the process is now automated and unified.
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Social Overtakes Search as Digital Ad Spending Shifts

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For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.
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Snickers Bets on Peanut Butter With Two-Front Push

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From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.
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Green Mountain Coffee Gets a Goat and a New Direction

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As Keurig Dr Pepper readies a corporate break-up, its mainstream coffee brand is betting a farm-raised goat named Bruce can make quality feel approachable.
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E.l.f. Beauty Reshapes Its C-Suite With Three New Roles

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The cosmetics company that built its reputation on TikTok and mockumentaries is now restructuring the leadership behind its marketing engine.
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Adobe Launches Agentic Platform Targeting Agency Workflows

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With agencies racing to embed AI into their operations, Adobe is positioning itself as the infrastructure layer — and bringing most of the industry's major players along with it.
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