MartechView Editors

Salesforce plans to acquire Contentful, adding a native content layer to Agentforce and Customer 360 to power AI-driven customer experiences.

Minecraft has launched its first affiliate program with impact.com, enabling creators to earn revenue through performance-based partnerships.

New research finds half of UK marketers rate campaign execution poorly, while a quarter lack visibility into marketing ROI.

An Omnisend survey finds consumers value Pride Month participation, but expect brands to demonstrate genuine LGBTQ+ support year-round.

IAB Tech Lab releases new guidance on AI bot and crawler management, providing publishers with a framework for deciding who accesses their content and how.

Sprinklr acquires ViralMoment's AI video intelligence to help brands decode TikTok, Reels, and YouTube — not just written customer feedback.

Kopa.ai lands €2M seed funding to build an agentic AI platform that runs e-commerce operations — from campaigns to inventory — autonomously.

Singapore's Adzymic unveils AgenX, an agentic ad platform that generates brand-compliant creatives autonomously — with Cathay Pacific among early adopters.

Madhive launches Maverick AI agents to automate planning, activation, and optimization for local advertising campaigns at scale.

Google unveils new AI-powered advertising tools designed for conversational search, agentic marketing and commerce experiences.