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Sunday, October 11, 2026

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Walmart Buys Vibe.co in $1.2B Push Into CTV Advertising

Walmart's $1.2 billion acquisition of Vibe.co expands its ad business as it competes with Amazon in connected TV.

Instacart Pushes Into Full-Funnel Marketing at Cannes Lions

Instacart unveiled an Ads Studio, a vertical video feed and AI shopping assistant plans at Cannes Lions, expanding beyond performance marketing.

How John Deere Is Marketing Its Heritage to New Generations

From a Major League Baseball deal to TikTok's Chief Tractor Officer, John Deere is using America's 250th to reconnect with younger consumers.

Google’s Fourth of July Ad Imagines AI at Independence Hall

Google's new Fourth of July commercial imagines the Founding Fathers drafting the Declaration of Independence using Google Workspace and Gemini AI.

Consumers Are Starting to Let AI Shop on Their Behalf: Zeta Global

New Zeta Global research finds parents are leading the shift toward agentic commerce, with 43% willing to let AI make purchases within a set budget.

Talkdesk Launches Agent Builder to Speed AI Deployment

Talkdesk Agent Builder lets teams create, test, and validate AI customer service agents using plain language, compressing weeks of work into hours.

Starbucks Is Turning Its Baristas Into TikTok Creators

Starbucks is expanding its Green Apron Creators program with a new TikTok-powered tool that lets baristas earn money as official brand content creators.

Contentful Launches Palmata to Fix AI Brand Reputation

Contentful's new Palmata platform helps brands understand and improve how AI answer engines represent them, with launch partners including Box and The Atlantic.

CommerceIQ Adds DoorDash Ads to Retail Media Platform

CommerceIQ's AllyAI-powered platform now manages DoorDash Ads, giving CPG brands one place to optimize retail media for incremental sales.

Comcast to Spin Off NBCUniversal as Separate Company

Comcast will separate NBCUniversal and Sky into an independent publicly traded company through a tax-free spin-off, expected to be completed in approximately one year.

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