MartechView Editors

Founded in Málaga with no capital and big ambitions, the company that started as a stock image search engine has quietly become one of Europe's most significant AI platforms.

As enterprises struggle to move AI from experiment to production, Appian is betting that process structure — not more powerful models — is the missing ingredient.

As AI agents become the new search engine, Adobe is betting that owning the discoverability layer — from traditional SEO to agentic search — is the next frontier in marketing.

Programmatic out-of-home advertising has mostly focused on stationary screens. Now, Firefly and VIOOH are showing that moving displays should also be included.

As more money is spent on TikTok ads, independent measurement accreditation is quickly becoming a basic requirement instead of just a bonus.

Until now, fixing a broken programmatic campaign required manual checks across different platforms. With this new integration, the process is now automated and unified.

For the first time, social media commands the largest share of digital advertising — and Meta is on course to surpass Google in ad revenue before the year is out.

From mountain climbers paralyzed by hunger to a jewel-encrusted ice cream chain at the NFL Draft, Mars is asking a lot of one peanut butter bar.

As Keurig Dr Pepper readies a corporate break-up, its mainstream coffee brand is betting a farm-raised goat named Bruce can make quality feel approachable.

The cosmetics company that built its reputation on TikTok and mockumentaries is now restructuring the leadership behind its marketing engine.