A new GrowthLoop survey finds 77% of marketers say winning experiments fail at scale, and just 23% can reliably link marketing actions to business outcomes.
Sendbird's Agent Steward introduces a single AI owner for complex customer issues, backed by self-correcting governance and proactive outbound voice capabilities.
Omnisend's new Model Context Protocol integration lets ecommerce marketers analyze performance, find opportunities, and launch campaigns directly within ChatGPT.
A new Incubeta report finds 70% of marketing leaders believe their budgets are working — while 41% admit a portion isn't delivering. The gap is widening.
Stephanie Parry succeeds Nick Fettiplace as Jellyfish's UK&I Managing Director, bringing client leadership experience from Mindshare, WPP, and three years at the agency.