MartechView Editors

As rivals chase the same milestone, Ford is staking its marketing moment on credibility over spectacle — and offering real discounts to back it up.

A new Shopify plugin promises merchants smarter ad targeting without ever leaving their store dashboard.

As AI becomes the gatekeeper of discovery and commerce, a new framework urges marketers to think beyond human audiences.

Built originally to monetize its own content, TriCoast Media has quietly become one of CTV advertising's more unconventional infrastructure plays.

The digital bank that built its reputation on doing away with branches is now betting that a physical presence can do something an app cannot: build trust.

As performance marketing fragments across platforms and channels, two of the industry's biggest players are betting that consolidation is the answer.

As AI-driven discovery reshapes how consumers find and evaluate products, cashback platform Minty is betting that purchase decisions now happen in chat.

Founded in Málaga with no capital and big ambitions, the company that started as a stock image search engine has quietly become one of Europe's most significant AI platforms.

As enterprises struggle to move AI from experiment to production, Appian is betting that process structure — not more powerful models — is the missing ingredient.

As AI agents become the new search engine, Adobe is betting that owning the discoverability layer — from traditional SEO to agentic search — is the next frontier in marketing.