With agencies racing to embed AI into their operations, Adobe is positioning itself as the infrastructure layer — and bringing most of the industry's major players along with it.
From Buy Now Pay Later for groceries to asking a date's net worth before the third date, a generation is rewriting the rules of personal finance in real time.
The partnership ends a three-decade void in the league's retail banking sponsorship — and puts a Heisman-winning quarterback at the center of its pitch to players.
As adtech fills up with one-off AI features, TripleLift is betting that connecting every part of the ad transaction beats optimizing any single piece of it.
The deodorant brand's latest Gen Z push asks young men to trade embarrassment for match tickets — and hopes the World Cup's social energy does the rest.
Amanda Calder-McLaren brings nearly two decades of outdoor and apparel industry experience to a newly created role that unites brand storytelling with environmental and social impact work.
The partnership aims to stitch together AEON's retail, finance, and lifestyle data into a single intelligent system — so shoppers never have to start their journey over again.
The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...
The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.
