AUTHOR NAME

Thomas Vladeck

Thomas Vladeck is the Co-CEO of Recast, a marketing measurement platform that holistically measures all channels - from top of funnel to bottom, online and offline.

Martech

Marketing Measurement Isn’t a Science — But It Can Be

Thomas Vladeck - November 20, 2025

Marketing loves data but fears uncertainty. To earn its credibility, measurement must grow up—testing, validating, and embracing the science behind every spend.

Latest news

WunderKind, Attain Team Up on Purchase Data Ads

April 14, 2026

ServiceNow Makes AI Standard Across All Products

April 14, 2026

Optimizely’s Opal University Draws 1,500 Sign-Ups

April 14, 2026

Meta Set to Overtake Google in Global Ad Revenue

April 14, 2026

Zultys Launches AI Receptionist and Real-Time Call Insights

April 13, 2026

MartechView is the media platform owned by Vibe Media Corporation. The brand, logo and its content is copyright. All rights reserved. Redistribution or reproduction in part or all of the content in any form is subject to terms and conditions. While sharing, quoting and using the data from the website, users must acknowledge MartechView as the source of the material. For more details read our Privacy Policy.

Quick Links

Popular Category

Editor Picks

Clarity Is Marketing’s Most Valuable Asset

April 13, 2026

The Organizations That Survive Disruption Never Had to Recover From It

April 8, 2026