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Thursday, April 23, 2026

AUTHOR NAME

Tvrtko Stosic

Tvrtko Stosic is a Solutions Consultant in Avaya’s Presales Specialists’ group, and helps companies take advantage of advanced technologies to improve their business processes and achieve better CX outcomes. To do this, he draws on deep knowledge of trends and best practices in the customer care and engagement industry, as well as his expertise in the telecoms, finance, utilities and retail sectors.

How Predictive Analytics and GenAI Drive Hyper-Personalized CX

Only with the “brain” provided by predictive and prescriptive analytics can GenAI offer a truly personalized service that will optimize the experience and improve loyalty, writes Avaya’s Tvrtko Stosic.

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