Samsung unveils The Freestyle+, an AI-powered portable projector that adjusts to curtains and corners. Experience “point and play” cinema anywhere, anytime.
For those who have ever tried to project a movie onto a bedroom wall only to find the image warped by a stray curtain or a stubborn corner, Samsung has a suggestion: let the projector think.
Ahead of the CES 2026 tech showcase in Las Vegas, Samsung Electronics on Friday announced the global launch of The Freestyle+. The latest iteration of its cylindrical portable projector aims to transform the “screen” into a nomadic concept, utilizing artificial intelligence to ensure that, whether projecting onto a ceiling, a tent flap, or a tilted wall, the picture remains perfectly rectangular.
“The Freestyle+ reflects a vision to create displays that adapt naturally to how people live,” said Hun Lee, executive vice president of Samsung’s Visual Display Business.
The Intelligence of the Image
The centerpiece of the new device is AI OptiScreen, a suite of features designed to eliminate the tedious manual calibration that usually plagues portable theater setups. The technology includes:
- 3D Auto Keystone: The device can now map uneven surfaces—like curtains or angled corners—and digitally “flatten” the image so it appears undistorted.
- Real-time Focus: A sensor that continuously sharpens the image as the projector is rotated or moved, eliminating the mid-movie blur.
- Wall Calibration: The AI analyzes the color of the wall (or the pattern of the wallpaper) and adjusts the output to ensure colors don’t look muddy or distracted by the background.
Brightening the Outlook
The original Freestyle was praised for its charm but often criticized for its modest brightness. Samsung has addressed this with a significant hardware bump: The Freestyle+ boasts 430 ISO Lumens, nearly doubling the brightness of its predecessor.
While it still won’t replace a high-end 8K television in a sun-drenched living room, the boost makes it a far more viable companion for “everyday viewing” in moderately lit spaces.
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No Strings (or Boxes) Attached
True to its “Freestyle” moniker, the device remains a self-contained entertainment hub. It features a 360-degree speaker and built-in access to the Samsung Gaming Hub and major streaming services, allowing users to play Halo or stream Netflix without needing a console or laptop.
Samsung plans to showcase the device at CES from Jan. 6–9, with a global rollout expected in the first half of the year. For the modern consumer who views the home as a series of flexible spaces rather than fixed rooms, Samsung is betting that the best screen is the one that follows you.
