Costco taps GrowthLoop’s marketing engine to enhance audience targeting, personalization, and campaign efficiency in its retail media business.
Costco Wholesale Corporation has selected GrowthLoop to help accelerate and support the company’s growing retail media business. The company will leverage the GrowthLoop Compound Marketing Engine for audience creation and activation to enhance personalization and drive compounding growth.
The GrowthLoop Compound Marketing Engine allows marketers to build audiences directly from the data cloud, enabling them to iterate faster, increase relevancy, and drive performance while maintaining privacy and governance standards. This enables Costco to provide exceptional value and an exceptional experience for its members.
“We’re incredibly honored to support Costco on its journey to deliver world-class customer experiences,” said Chris O’Neill, GrowthLoop CEO. “Costco’s commitment to its members is second to none, and we’re grateful to be part of their continued innovation in retail media and marketing.”
With this partnership, Costco gains a centralized system that enables its retail media team to operate more efficiently while providing better service to advertisers seeking to deliver relevant messaging (or content) to Costco’s member base.
GrowthLoop empowers enterprise organizations like Costco to leverage the power of their company’s data cloud for their campaign activation, helping marketers rapidly and securely iterate, optimize, and scale personalized campaigns, thus shortening months-long marketing cycles to days. GrowthLoop is honored for the opportunity to support the leading global retailer in its continued growth.
