This acquisition will enable Cvent to further expand its Event Marketing and Management platform, offering enhanced solutions to help organizations.
Cvent, an industry-leading meetings, events, and hospitality technology provider, today announced that it has acquired Jifflenow, a B2B 1:1 and group appointments scheduling solution and iCapture, a lead capture solution. As in-person events have returned as a critical channel for driving growth, hundreds of global organizations rely on Jifflenow to schedule and manage high-quality B2B appointments and iCapture for their trade show and conference lead capture needs. With these acquisitions, Cvent further expands its Event Marketing and Management platform, offering enhanced solutions to help organizations.
Hari Shetty, CEO and Founder of Jifflenow, said, “The Jifflenow team is excited to continue its mission to transform meeting automation as an integral part of Cvent, a clear leader that continues to transform the meetings and events industry. Last year, we unveiled an expanded partnership and integration with Cvent, and today’s announcement is an exciting evolution of our relationship. It takes a highly committed team to reach the level of success that we have achieved, and we’re excited to leverage Cvent’s global scale, research and development resources and robust partner ecosystem to continue to innovate to help organizations capitalize on their trade shows and conferences.”
Brady Roberts, President and Co-Founder of iCapture, said, “Trade shows and conferences offer some of the highest quality engagements sales teams will encounter, and iCapture was founded nearly 12 years ago with a single goal in mind: helping organizations capture those engagements and turn them into revenue-generating opportunities. With organizations investing more in trade shows to reconnect with customers and prospects, now’s a great time to join the Cvent team and add our best-in-class solutions to their platform.”
Reggie Aggarwal, CEO and Founder of Cvent, said, “Over the past nearly 25 years, we’ve helped power global meetings and events programs, and these acquisitions highlight our continued commitment to innovation and delivering the best-in-class solutions our customers need to drive their businesses forward. We’ve known and respected Hari and Brady since the inception of both Jifflenow and iCapture, and we are extremely excited to welcome their teams to Cvent.”
