Digital Remedy launches Echo, a unified platform designed to measure cross-channel media performance and reduce fragmented attribution reporting.
Digital Remedy said Wednesday it had introduced Echo, a unified platform designed to help marketers measure cross-channel media performance without relying on fragmented dashboards or siloed attribution models.
The New York–based programmatic media partner said the new system is designed to address a growing confidence gap in marketing measurement. More than 60 percent of marketers report skepticism about their metrics, and nearly 30 percent face budget pressures tied to unclear performance data, according to figures cited by the company.
As advertising strategies stretch across display, connected TV, video, search, social and other channels — often through multiple demand-side platforms and data providers — many teams still evaluate results in isolation. The result, Digital Remedy said, is slower decision-making, inefficiencies and limited insight into how channels influence one another.
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Echo is intended to serve as a centralized source of truth, unifying buying and measurement into a single view. The platform integrates data from more than 10 DSPs and over 200 data providers, enabling marketers to analyze performance across the full media mix rather than channel by channel.
“Marketers don’t have a lack of data — they have a lack of clarity,” said David Zapletal, chief operating officer at Digital Remedy. “Echo brings measurement and execution together so teams can see how channels influence one another and make better decisions while campaigns are still running.”
The platform consolidates performance data across environments, including display, connected TV, video, audio and digital out-of-home. Instead of relying solely on last-click attribution, Echo supports flexible attribution models, journey analytics to map audience paths to conversion, incrementality testing to measure true lift, and cross-channel influence analysis to capture interactions often missed in traditional reporting.
It also provides efficiency signals, such as audience overlap and frequency insights, designed to reduce wasted spend.
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“As an agency, one of our biggest challenges has been explaining cross-channel performance without stitching together multiple reports,” said Jenifer Smith, founder of Bulldog Media. “Echo gives us a single view of how channels work together, making optimization faster and client conversations clearer.”
The launch marks Digital Remedy’s broader push toward an integrated, intelligence-led approach to media measurement, as marketers contend with an increasingly fragmented advertising ecosystem where clarity — not data volume — is in shortest supply.
