The acquisition is designed to bring unrivaled insights to marketers focused on the effectiveness of their media and marketing spending on sales dollars.
Engine, an Omni Analytics and Data Science Solutions provider to Consumer Packaged Goods Companies and Retailers, has acquired media measurement firm Lift Bridge Consulting out of Minneapolis. The acquisition is designed to bring unrivaled insights to marketers focused on the effectiveness of their media and marketing spending on sales dollars.
Nick Dozier, CEO of Engine, said, “We have been looking to extend our solution into the marketing measurement space and found a perfect fit with the Lift Bridge offering. By combining our industry-leading analytics and data science solutions with the strategic marketing measurement expertise of Lift Bridge, we can provide an unmatched solution for marketers and their media partners that integrates marketing and sales analytics to optimize spend and revenue in ways brands have never been able to before.”
Lift Bridge founder Rachel Robertson will join the Engine team as SVP of Marketing Solutions to lead the integration of the two solutions and provide ongoing strategic support to existing and new clients.
“After my career championing the power of leveraging data to connect sales and marketing through meaningful insights, I am thrilled to join the Engine team and bring to life a unique product that will do just that,” said Robertson. “Our solution will not only bring consistent and immediate program measurement to a brand’s fingertips but will do so with a focus on actionable insight generation and ongoing optimization recommendations so that teams can better navigate the ever-changing landscape of marketing at retail.”
