This initiative marks a significant leap for Group Black, offering exclusive avenues for brand growth focusing on relevance, resonance, and reach, particularly within the Black and Hispanic sectors.
Group Black, a Black-owned media company dedicated to connecting brands with diverse audiences, unveils Group Black Audience and Insight Platform, a category-leading solution. Group Black also announces an innovative partnership with Zeta Global, the AI-Powered Marketing Cloud. These initiatives mark a significant leap for Group Black, offering exclusive avenues for brand growth focusing on relevance, resonance, and reach, particularly within the Black and Hispanic sectors.
Bonin Bough, co-founder and Chief Strategy Officer at Group Black, said, “Entering the new year with these capabilities is groundbreaking when it comes to the return on investment we will be providing our clients. Group Black is the premier place to connect with Black and Hispanic audiences and these new partnerships will allow our clients to reach these markets most authentically and at scale.”
The Group Black Audience and Insights Platform leverages unique first-party data from diverse partners to provide an in-depth understanding of Black and Hispanic consumers. This unique access to exclusive partner insights creates a new avenue in the market for driving incremental reach. Launch partners will include companies spanning sectors from finance to health & beauty which will help to bring unique data and insights into the market.
Group Black will also be entering into a partnership with Zeta Global. Through this partnership, Group Black will leverage the Zeta Marketing Platform’s advanced capabilities and intelligence to activate omnichannel experiences, engage Black and Hispanic audiences with more individualized messaging based on identity and intent, and deliver stronger results. This collaboration is a large step in Group Black solidifying its position as a media partner, offering brands and agencies exclusive access to innovative marketing strategies.
David Steinberg, Co-Founder, Chairman, and CEO of Zeta Global, said, “Despite the opportunity, Zeta recognizes that it has historically been a challenge for brands to identify and engage underrepresented groups and that marketers and media partners need new strategies to connect with these audiences more adequately. Through our partnership with Group Black, we continue our commitment to unlock value for brands to connect with multicultural consumers by understanding their individual preferences and intent, ultimately strengthening experiences and outcomes.”
