Infobip Debuts AI Hub

Infobip Debuts AI Hub

The launch of Infobip AI Hub develops new ways of integrating generative AI within its customer engagement suite, offering conversational experiences to consumers.

Infobip, a cloud communications platform, has launched AI Hub, a comprehensive artificial intelligence (AI) overhaul of its platform to help businesses create seamless end-to-end conversational experiences across the whole customer journey.

Silvio Kutić, Chief Executive Officer at Infobip, said, “The customer journey is evolving from a fragmented experience across multiple channels to a conversational experience in one place. Cloud infrastructure, conversational chat apps and generative AI now allow conversations between businesses and consumers, enriching customer experiences and consolidating disparate customer journeys into one seamless experience. To facilitate this transition, we have launched AI Hub, which provides an end-to-end platform across the full customer journey integrating and upgrading current Infobip SaaS solutions with AI and connecting marketing, with sales and support”.

Integrating advanced analytics, AI, and generative AI features with Infobip’s core Software-as-a-Service (SaaS) portfolio, AI Hub supports digital transformation. It enables businesses and brands to build end-to-end conversational customer journeys, enhancing customer engagement whether for marketing, sales or support and driving business growth with minimal effort and no coding knowledge.

In launching Infobip AI Hub, a cloud communications platform collaborated with Microsoft to develop new ways of integrating generative AI within its customer engagement suite and offer even more conversational experiences to consumers. Infobip integrated OpenAI’s ChatGPT model through Microsoft Azure OpenAI Service into its Infobip AI Hub to help ensure that Infobip-used language models are secure, isolated from the outside world and no end customers’ data is exposed to potential security threats.