Inside Corner Bakery Cafe’s Impressive Turnaround

Beloved Eatery Corner Bakery Cafe is positioned for rapid growth by introducing new employee retention initiatives, guest experience optimization, and key partnerships

Corner Bakery Cafe is back in the spotlight, not for its delectable pastries, but for its impressive turnaround journey. Since its acquisition by SSCP last June, the beloved eatery has undergone a comprehensive revitalization effort, and the results are already speaking volumes. Let’s delve into the key ingredients of this recipe for success:

Investing in People

The strategy starts with the heart of the bakery – its people. SSCP prioritized employee well-being with improved training programs, career opportunities, recognition programs, and incentives. This people-centric approach has boosted employee retention and re-energized the team, laying a strong foundation for future success.

Executive Dream Team

The brand assembled a powerhouse leadership team, with seasoned veterans like Erin Hasselgren and Bob Hartmann returning and industry experts like Melanie Barichivich and Glenn Hurley joining the fray. This combination of experience and fresh perspectives drives innovation and optimizing operations.

Strategic Partnerships

Corner Bakery Cafe needed help to go to it. They partnered with leading companies like Qualtrics, Stingray Business, Bite, and Champion to enhance guest experience, optimize operations, and drive marketing efforts. This collaborative approach ensures the brand benefits from the latest technology and marketing strategies.

Embracing Technology

Technology plays a key role in the revitalization plan. Qualtrics provides valuable customer and employee feedback, while Stingray Business and Bite explore the potential of kiosk ordering for a frictionless experience. These initiatives demonstrate Corner Bakery’s commitment to staying ahead of the curve.

Revitalized Brand Experience

The brand is undergoing a visual refresh with remodeled cafes and a return to its original logo. This harkens back to the brand’s roots while creating a modern and inviting atmosphere.

Innovation and Growth

Corner Bakery Cafe isn’t just standing still. They are innovating their menu, embarking on ambitious cafe remodeling plans, and gearing up for franchise growth. The planned opening of 5-7 new cafes in 2024 is a testament to their forward-thinking approach.

Staying True to the Core

While embracing change, Corner Bakery Cafe remains committed to its core values of service excellence, unmatched guest experiences, and delicious food. This dedication to its DNA ensures a future that honors its legacy while meeting the evolving needs of its customers.

Looking Ahead

With a clear focus on employee satisfaction, guest experience, innovation, and strategic partnerships, Corner Bakery Cafe is well-positioned for continued success. The coming year will see further efforts to drive brand awareness, loyalty, and sales, solidifying its position as a cherished community fixture and a legacy brand built for the future.