Instacart and MDI partner to help independent grocers. The partnership offers same-day delivery, digital storefronts, and retail media capabilities.
Instacart, the leading grocery technology company in North America, announced a new partnership with Merchants Distributors, LLC (MDI), a leading wholesale grocery distributor, to offer Instacart’s e-commerce solutions to its network of independent grocers. Through this partnership, participating MDI independent grocers will be joining the Instacart App to offer customers same-day delivery and enabling Storefront Pro, Instacart’s premier end-to-end fully-customizable e-commerce solution built specifically for grocers.
“We’ve long admired MDI and how, for over 90 years, they have supported independent grocers with essential expertise, infrastructure, and scale, so that they can thrive and grow. It’s a privilege to team up with MDI and their retailers to enhance the guest experience with the adoption of Instacart’s platform,” said Nick Nickitas, General Manager of Independent Grocery and Mid-Market Retail Partnerships at Instacart. “Together we’ll empower leading local grocers to deliver a seamless, flexible way to shop while preserving the local connection that sets them apart in the communities they serve. We’re so proud to partner with a distributor that’s leading the way in digital transformation for independent grocers.”
“As a wholesaler, it’s important that we equip our retail partners with the ability to connect with customers however they shop,” said Mary Kellmanson, SVP Marketing at MDI. “By powering our e-commerce service with Instacart, we’re able to support our independent retailers with a comprehensive solution that gives us the merchandising flexibility we need to help our retailers grow their digital presence and better serve their communities”.
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Storefront Pro gives MDI’s independent retail partners advanced customization capabilities and robust control over their digital storefronts, including access to data and analytic tools powered by Instacart’s technology to help identify growth opportunities. Their independent grocers will also have access to complete, full-stack fulfillment technologies to power pickup and delivery. The white-label e-commerce solution will also give MDI’s independents the ability to unlock new retail media capabilities by giving them access to Instacart Carrot Ads, enabling retailers to monetize its digital and physical footprint through a unified retail media network.
With the rollout of Storefront Pro and retailer availability on the Instacart App, MDI’s independent retail partners are positioned to bring an elevated omnichannel shopping experience to the communities they serve, while unlocking new avenues for growth and customer engagement. MDI’s independent retailers join over 600 retail banners now leveraging Instacart’s white-label e-commerce solutions.
