The purchase adds momentum to Intevity’s focus on strategic growth and brings talented employees on board with deep knowledge of ecommerce technology systems.
Intevity, a digital technology consultancy, has acquired Techabo, a rapidly growing digital consulting agency. The purchase adds momentum to Intevity’s focus on strategic growth and brings talented employees on board with deep knowledge of ecommerce technology systems.
Founded in Baltimore by CEO Marcus Penny in 2018, Techabo focuses on ecommerce solutions and has extensive experience in the apparel and beverage alcohol industries with companies on the Fortune 500 and 1000 list.
Employees from both companies have collaborated for decades and the purchase underscores Intevity’s commitment to building long term relationships within the industry based on trust and integrity.
“We’ve worked with Marcus and many of his employees in various capacities since 2006,” said Intevity CEO George Jagodzinski. “We’re extremely impressed by what Techabo has accomplished in the last five years. They’re a perfect fit with Intevity’s culture and values and they complement our business strategically by adding considerable specialized depth and breadth to our existing ecommerce capabilities.”
Techabo has proven experience implementing successful ecommerce platforms including Salsify, ChannelAdvisor and Shopify and a track record of helping clients understand, implement, and manage these systems to optimize the customer experience. They excel at enabling digital commerce through thoughtful strategy and integrations and handle all aspects of product management effectively.
“I’m extremely proud of my team and all that we accomplished over the last few years and excited with this opportunity to join Intevity,” said Techabo CEO Marcus Penny. “It’s particularly gratifying because we modeled Techabo from the outset on Intevity’s business model of consistently going above and beyond the statement of work for our clients to extend their team and help them succeed in their vision and journey.”
Intevity will continue to pursue growth inorganically through strategic acquisitions as well as organically through sales, partner and executive channels.
“We’ve been quite deliberate in our growth strategy this year and aim to continue adding depth to our capabilities, verticals and industries,” said Ben Elmore, Chairman of Intevity’s Board. “Techabo presented an excellent opportunity to expand our industry expertise across brand retail, which will allow us to provide even more for existing clients and expand within those markets.”
