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Tuesday, April 21, 2026
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AUTHOR NAME

Nataly Kelly

Nataly Kelly is Chief Marketing Officer of Zappi, a consumer insights platform that helps brands win with consumers. A seasoned business leader and international marketing expert, she brings decades of experience helping companies scale and expand globally. Kelly is the author of multiple books, including her latest co-authored book: Brand Global, Adapt Local.
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Campaign Orchestration

Tech Doesn’t “Get” the Super Bowl — and the Data Shows Why

Nataly Kelly -
Super Bowl LX analysis shows tech ads underperformed others by 47%, highlighting why emotion, clarity and storytelling matter more than features.

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