This collaboration will enhance advertisers’ campaign management efficiency by integrating the two platforms.
MediaGo, a deep learning-based intelligent advertising platform under the Baidu Global Business Unit, announced its partnership with Voluum, a leading advertising tracking and optimization platform. This collaboration will enhance advertisers’ campaign management efficiency by integrating the two platforms.
Michal Sledziowski, Strategic Partnership Manager of Voluum, said, “We’re excited to collaborate with MediaGo to provide our clients the opportunity to get in touch with the latest deep learning ad tech. The partnership is representative of both of our companies’ goals to provide advertisers with effective solutions that deliver optimal advertising results.”
The integration also offers a centralized management location where MediaGo’s advertisers can efficiently manage ad placements across multiple platforms and conveniently transmit conversion data through Voluum’s platform, leveraging MediaGo’s Smartbid technology for better ad performance optimization.
Rena Ren, Americas Regional Director of Baidu Global Business Unit, said, “We’re thrilled to partner with Voluum to provide advertisers with a superior advertising delivery and management experience. At MediaGo, we’re determined to assist advertisers in optimizing and streamlining their campaigns, and the unified solution, enabled through this milestone integration with Voluum, does just this.”
With this integration, Voluum’s users can easily access MediaGo’s curated global inventory of premium media traffic and high-quality ad placements across major media outlets and platforms such as MSN, Xandr and Yahoo, as well as leverage MediaGo’s deep learning-based Smartbid technologies to significantly enhance ad performance and maximize return on investment (ROI). Operating under a primarily cost-per-click (CPC) model, MediaGo ensures that every advertising dollar spent yields tangible returns, maximizing advertisers’ ROI.
