Through this new partnership, Mastermind and Polk Automotive Solutions will serve as a data quality, enrichment and business intelligence resource for Morgan.
Mastermind, a part of S&P Global Mobility and the automotive industry’s trusted data and technology provider, and Morgan Automotive Group (Morgan), an automotive dealer group, have formed a strategic partnership where Mastermind’s technology and data enrichment and Polk Automotive Solutions’ data services from S&P Global Mobility will be integrated into the operations at Morgan’s 73 dealerships throughout Florida.
“This partnership with automotive Mastermind and S&P Global Mobility better equips our marketing partners, marketing teams, and dealer operators to execute the best possible consumer experience through our dealership network,” said Morgan Automotive Group COO Tom Moore. “Having clean data with Mastermind predictive analytics gives us a unique advantage to serve our customers with a personal touch.”
“We could not be more excited for this strategic partnership with Morgan Automotive Group and we are grateful for the trust they are instilling in us as their data and technology partner,” said automotiveMastermind’s CEO Matt Leone. “We look forward to working with this incredible dealer group to build on their established success by providing our data and predictions, in-market behavior insights, seamless integrations with other tech providers and new innovations that we introduce to Mastermind.”
Joe Kyriakoza, vice president and general manager, Polk Automotive Solutions, S&P Global Mobility, said, “The collaboration with automotive Mastermind and Morgan Automotive Group highlights the strength of the S&P Global Mobility portfolio by leveraging the mutual strength of Polk Automotive Solutions’ data services and Mastermind’s predictive analytics. This partnership highlights the ability for S&P Global Mobility to accelerate complex automotive data initiatives.”
Mastermind harnesses the power of predictive analytics to anticipate customer preferences, enabling dealers to redefine automotive retail sales by seamlessly blending data and intelligence with personalized insights. Through this new partnership, Mastermind and Polk Automotive Solutions will serve as a data quality, enrichment and business intelligence resource for Morgan. Combining the power of Mastermind and Polk Automotive Solutions offerings will enable Morgan to access cleaner customer data and predictive analytics from within their Customer Data Platform (CDP) to enhance their operational systems, and marketing strategies and improve the consumer experience at all Morgan dealerships.
