Orbee, a customer experience platform for car dealerships, integrates with Car Wars, a phone system provider. This integration allows dealerships to understand customer journeys better by combining online and phone call data.
By integrating voice data into CDP shopper profiles, this bi-directional integration will enable enhanced segmentation, journey-based personalization, and targeting. IRVINE, Calif., April 8, 2024 /PRNewswire-PRWeb/ — Orbee, a leader in customer experience middleware for the automotive industry, h
By integrating voice data into CDP shopper profiles, this bi-directional integration will enable enhanced segmentation, journey-based personalization, and targeting.
IRVINE, Calif., April 8, 2024 /PRNewswire-PRWeb/ — Orbee, a leader in customer experience middleware for the automotive industry, has integrated with Car Wars, a phone system and call analytics provider. This integration enriches shopper profiles with advanced voice data and facilitates a deeper understanding of the shoppers behavior before, during, and after voice conversations.
Through this integration, Orbee’s Customer Data Platform (CDP) will now include valuable call data from Car Wars, such as call source, duration, outcome, and more, enhancing the granularity of shopper profiles. Conversely, Car Wars will leverage Orbee’s rich data to offer custom reports and insights into a customer’s journey directly within its platform. This synergy allows for a comprehensive view of the customer journey, bridging the gap between online interactions and phone conversations to deliver a seamless omnichannel experience.
“This integration with Car Wars enables mutual customers with more holistic and actionable customer journeys,” stated Atul Patel, Co-Founder and CEO of Orbee. The voice continues to be an undeniably important channel in customer interactions in automotive, and having this data tied together with all other touchpoints will change the game for marketing automation.”
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Personalized customer interactions are now more attainable than ever; sales representatives with comprehensive insights into a customer’s online and phone activity can conduct relevant and timely conversations. Additionally, the capability to automate engagement through sophisticated triggers ensures that dealerships maintain timely and relevant communication with potential buyers, fostering an excellent customer experience.
“The integration with Orbee empowers automotive businesses to delve deeper into customer interactions, leveraging our comprehensive call data for enhanced segmentation, personalized experiences, and targeted marketing strategies,” stated Stephane Ferri, CEO at Car Wars. “We look forward to seeing how this collaboration transforms how dealerships engage with customers and how our data provides them with more in-depth insights.”
