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Are B2B Marketers Finally Moving Beyond Last-Click?

Khushbu Raval -
B2B marketers face evolving challenges. Will Post of Measured shares how to rethink ROI, embrace privacy-resilient measurement, and align sales and marketing for growth.
People

Why Brands Must Build Parasocial Bonds, Not Just Content

Khushbu Raval -
Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.
People

What Does Modern Customer Experience Look Like in 2025?

Khushbu Raval -
Deborah Knight on the future of CX: adaptive experiences, human connection, and intentional design for 2025. Discover how to truly listen and measure impact.
People

Vanessa Horwell Cuts Through B2B Blah With Bold Clarity

Khushbu Raval -
Vanessa Horwell of THINKINK shares how strategic messaging, data, and storytelling help B2B brands stand out and drive real business impact.
People

What If Your Favorite Recipe Could Shop for You?

Khushbu Raval -
How will online grocery evolve? Chicory COO and Co-founder Joey Petracca discusses contextual commerce, AI's role, and the future shopper journey.
People

“Your Brand Is What Barbara Says It Is”: Liz Carter on the Feedback-Fueled Future of Marketing

Khushbu Raval -
Reputation CMO Liz Carter explains why brand perception now lives in reviews and social media, how AI transforms voice-of-the-customer strategies, and what it takes to turn feedback into ROI-driving action.
People

Is Your CDP a Dinosaur in a Composable World?

Khushbu Raval -
Lee Hammond explains why marketing’s future is composable, how to unify siloed data, and the frameworks CMOs need to drive real-time, privacy-first personalization.
People

Edition 1: The Sharp Minds Decoding Tech’s Next Wave

Khushbu Raval -
From GenAI and CDPs to creator economies and customer-centric CX, these 2025 tech leaders are decoding the future with clarity, creativity, and conviction.
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Metricool’s Growth Lead on Data, Influencers and AI’s Impact

Khushbu Raval -
Metricool's Alexandra Caceres blends tech and marketing for data-driven growth. Learn about influencer ROI, AI's role in 2025, global strategies, and key lessons for marketers.
People

Marketing’s Next Chapter: Women Driving Impact in 2025

Khushbu Raval -
Celebrate the women driving transformative change in marketing and martech this International Women's Day 2025. Their innovative leadership is accelerating action towards gender equality and breaking barriers in the industry.
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