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Jeff Kaplan on AI, Ad Fraud, and the Future of Media Buying

Khushbu Raval -
TARA Media CEO Jeff Kaplan shares insights on AI-driven media buying, ad fraud detection, and why trust and data transparency will define the next decade.
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Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution

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Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.
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David Joosten Reveals AI and Data Blueprint for Privacy-First Marketing

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David Joosten shares a privacy-first roadmap for marketers—activating first-party data, resolving identities, and using AI to drive growth in a cookieless world.
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Are B2B Marketers Finally Moving Beyond Last-Click?

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B2B marketers face evolving challenges. Will Post of Measured shares how to rethink ROI, embrace privacy-resilient measurement, and align sales and marketing for growth.
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Why Brands Must Build Parasocial Bonds, Not Just Content

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Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.
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What Does Modern Customer Experience Look Like in 2025?

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Deborah Knight on the future of CX: adaptive experiences, human connection, and intentional design for 2025. Discover how to truly listen and measure impact.
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Vanessa Horwell Cuts Through B2B Blah With Bold Clarity

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Vanessa Horwell of THINKINK shares how strategic messaging, data, and storytelling help B2B brands stand out and drive real business impact.
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What If Your Favorite Recipe Could Shop for You?

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How will online grocery evolve? Chicory COO and Co-founder Joey Petracca discusses contextual commerce, AI's role, and the future shopper journey.
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“Your Brand Is What Barbara Says It Is”: Liz Carter on the Feedback-Fueled Future of Marketing

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Reputation CMO Liz Carter explains why brand perception now lives in reviews and social media, how AI transforms voice-of-the-customer strategies, and what it takes to turn feedback into ROI-driving action.
People

Is Your CDP a Dinosaur in a Composable World?

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Lee Hammond explains why marketing’s future is composable, how to unify siloed data, and the frameworks CMOs need to drive real-time, privacy-first personalization.
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