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Tuesday, July 28, 2026

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How Do We Measure Content Syndication’s True Impact?

Optimize content syndication! Learn to measure true impact with multi-touch attribution, UTMs, first-party data, and incrementality. Download our playbook!

Why Brands Must Build Parasocial Bonds, Not Just Content

Ex-Fortune 100 exec and TikTok creator Timm reveals how authenticity, human connection, and innovative platform strategy reshape brands and future marketing.

Airbnb Adds Services, Experiences in App Refresh

Airbnb expands beyond stays with spa services, chefs, local tours, and celeb-hosted events, redefining travel with a new app and social-first campaign.

Cordoniq Integrates Qwen3 for Smarter Live Collaboration

Cordoniq integrates Alibaba’s Qwen3 AI to deliver secure, real-time, multimodal collaboration with enhanced insights, faster decisions, and rich engagement.

Universal Ads Brings TV Access to SMB Advertisers

Comcast’s Universal Ads aims to simplify premium TV buying for e-commerce and SMBs, offering AI-powered creative tools and access to top video publishers. Over the...

TikTok Reassures Advertisers Amid Ban Threat

At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.

GenAI Hinders Marketers’ Sustainability Goals

42% of top marketers say GenAI use blocks sustainability, while 95% prioritize eco credentials in partners, finds 51toCarbonZero’s new benchmark report.

Lifesight Expands Partner Program for Smarter Attribution

Lifesight launches a partner program to scale incrementality-based measurement, helping agencies drive smarter marketing ROI beyond clicks and MTA.

What If Your Favorite Recipe Could Shop for You?

How will online grocery evolve? Chicory COO and Co-founder Joey Petracca discusses contextual commerce, AI's role, and the future shopper journey.

Is Your CDP a Dinosaur in a Composable World?

Lee Hammond explains why marketing’s future is composable, how to unify siloed data, and the frameworks CMOs need to drive real-time, privacy-first personalization.

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