Pega's latest release, Infinity 24.2, leverages generative AI to enhance decisioning, automation, and customer experiences.

MINISO drives growth with interest-led shopping, innovative stores, and partnerships with top IPs like Harry Potter and Disney.

Affirm, is launching in the UK, aiming to capitalize on the country's growing e-commerce market and consumer demand for flexible payment options.

Unlock qualified leads with content marketing! Explore strategies for targeted content, SEO optimization, and lead nurturing to boost conversions.

Franciska Dethlefsen, Senior Director of Growth Marketing at Amplitude, shares her expertise on user acquisition, PLG, and building successful growth teams.

Oracle's decision to shut down its advertising business has created opportunities and challenges for adtech companies and their customers. 

Lyft Media partners with Foursquare, NCS, Kochava, and LiveRamp to offer advertisers enhanced measurement and targeting options.

The impact of personalized travel rewards on customer loyalty, emphasizing AI's role in creating tailored experiences and enhancing lifetime value.

Twilio integrates OpenAI's real-time API, enabling businesses to create natural AI voice interactions, enhancing customer experiences, and boosting efficiency.

Optimizely expands its digital experience capabilities by acquiring NetSpring and launching Optimizely Personalization.