Starbucks is expanding its Green Apron Creators program with a new TikTok-powered tool that lets baristas earn money as official brand content creators.

DoubleVerify expands its AI-powered Authentic AdVantage platform to Meta and TikTok, helping advertisers improve media quality, efficiency, and campaign performance.

As more money is spent on TikTok ads, independent measurement accreditation is quickly becoming a basic requirement instead of just a bonus.

Interest in Temu, Shein, and AliExpress is rising too — even as tariffs climb.

PepsiCo launches “Flavor Swap,” a social-first campaign and its first TikTok Shop product drop, pairing new chip mashups with top creators.

TikTok enhances its Symphony platform with advanced generative AI tools, empowering brands with faster content creation, realistic digital avatars, and expanded partnerships for dynamic ad campaigns.

TikTok rolls out AI-powered ad features, letting marketers create video ads from text or images. Lowers production costs, aiding small businesses.

At NewFronts, TikTok pledges stability, unveils new ad tools and search plans, faces U.S. regulatory uncertainty and aims to boost marketer confidence.

Amazon makes a last-minute play to acquire TikTok, joining Oracle's lead bid. US deadline looms, with a potential ban or further extension.

The TikTok ban scare highlights the risk of relying on social media. Build direct connections via email & own your customer relationships.