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Monday, July 27, 2026

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Knit Raises $16.1M to Transform Enterprise Research

Knit secures $16.1M Series A to scale its human + AI platform, delivering fast, researcher-driven insights for brands like Amazon, NASCAR, and Mars Wrigley.

Attain Unveils OutcomeHQ for Real-Time Purchase Data

Attain launches OutcomeHQ, unifying purchase insights, audience building, and sales optimization. Track $700B spend across 10M shoppers for real-time action.

Shein and Temu Hit by Tariffs, US Sales Drop

New US tariffs and de minimis changes are impacting Shein and Temu's sales. Consumers are shifting to Amazon and other retailers for online clothing.

Sephora Teams with Lyft for In-Store Beauty

Sephora's "Delivered to Beauty" campaign with Lyft offers $20 ride credits to drive foot traffic, emphasizing expert advice and samples over e-commerce.

Adam Greco on the Future of CDPs: AI, Data Activation, and the Composable Revolution

Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.

DoorDash Boosts Ads with $175M Symbiosys Buy

DoorDash buys Symbiosys for $175M to expand offsite ads and AI-powered tools, enhancing its retail media network for advertisers.

US Ad Revenue Nears $400B Amidst Growth Shifts

US ad revenue to reach $398B in 2025, driven by digital and retail media. Growth slows from 2024, but a 2026 rebound is predicted.

Netflix Adds Yahoo for Programmatic Ad Sales

Netflix partners with Yahoo for programmatic ad sales, expanding its reach to 12 countries. It offers advanced targeting to boost advertiser performance.

David Joosten Reveals AI and Data Blueprint for Privacy-First Marketing

David Joosten shares a privacy-first roadmap for marketers—activating first-party data, resolving identities, and using AI to drive growth in a cookieless world.

UK’s Largest Independent Deterministic Data Solution Unveiled

esbconnect and Mdeg merge data to form ideoOS: UK's largest independent deterministic data provider: powering ID resolution and brand audience targeting.

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