Knit secures $16.1M Series A to scale its human + AI platform, delivering fast, researcher-driven insights for brands like Amazon, NASCAR, and Mars Wrigley.
Sephora's "Delivered to Beauty" campaign with Lyft offers $20 ride credits to drive foot traffic, emphasizing expert advice and samples over e-commerce.
Adam Greco of Hightouch discusses AI's impact on CDPs, shifting from data collection to activation, and the rise of composable architectures for customer intelligence.
Netflix partners with Yahoo for programmatic ad sales, expanding its reach to 12 countries. It offers advanced targeting to boost advertiser performance.
David Joosten shares a privacy-first roadmap for marketers—activating first-party data, resolving identities, and using AI to drive growth in a cookieless world.
esbconnect and Mdeg merge data to form ideoOS: UK's largest independent deterministic data provider: powering ID resolution and brand audience targeting.