Celebrate the women driving transformative change in marketing and martech this International Women's Day 2025. Their innovative leadership is accelerating action towards gender equality and breaking barriers in the industry.
Coca-Cola launches Simply Pop, a fruit-forward prebiotic soda with gut health benefits, targeting Gen Z and millennials with a bold, experiential marketing push.
Upshop and Swish team up to offer data-driven Sponsored Product Sampling, boosting retailer revenue and delivering seamless brand experiences for shoppers.
A TikTok ban challenges e-commerce brands that rely on the platform. Discover how to diversify ad spend, embrace first-party channels, and drive sustainable growth.
Sundar Pichai teases ad integration for Gemini AI, balancing monetization with user experience as Google explores new strategies amid rising AI competition.
Havas strengthens e-commerce expertise with Channel Bakers, a leader in retail media innovation, enhancing Havas Market's global performance capabilities.
Omnisend's 2024 study reveals $1.4B in sales driven by emails, SMS, and push notifications, highlighting the importance of first-party marketing channels for brands.
DDP storage now includes Axle AI MAM, enabling streamlined media workflows, remote access, proxy generation, and advanced asset management for creative teams.
With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.
