Oracle's decision to shut down its advertising business has created opportunities and challenges for adtech companies and their customers. 

Adobe predicts a record holiday season with higher spending and a shift to mobile shopping. Trends, spending patterns, and inflation's impact on purchases.

Optimizely expands its digital experience capabilities by acquiring NetSpring and launching Optimizely Personalization.

Google's delay in deprecating third-party cookies confuses the digital ad industry, raising concerns about measurement, addressability, and consumer trust.

Optimizely acquires NetSpring, boosting its experimentation market lead, offering marketers enhanced analytics to simplify data analysis and improve outcomes.

MadConnect's Snowflake Native App facilitates secure data transfer and integration between MarTech and AdTech platforms, maximizing your data's potential.

MessageGears provides real-time customer insights, enabling marketers to make smarter campaign decisions and deliver personalized cross-channel experiences.

GrowthLoop’s innovative platform provides marketers with precise, AI-powered insights and ready-to-activate marketing suggestions.

Magna forecasts strong US ad growth driven by digital, AI, and political ads. Non-cyclical ad sales are projected to hit $264B in 2024, led by digital channels.

Evidnt’s integration with The Trade Desk offers high-quality data for precise targeting, real-time optimization, and enhanced campaign performance.