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Agentic AI

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Sweep Launches AI Agent for Salesforce and Snowflake

MartechView Editors -
Sweep’s new cross-platform AI agent helps enterprises understand dependencies across Salesforce, Snowflake, and Data 360 before making changes.
Martech

Your ERP Is Holding You Back. Here’s How to Fix It.

Srinivas Kode -
Enterprise leaders are rethinking ERP modernization, balancing clean-core strategies, AI readiness, and cloud adoption to build resilient businesses.
News

Adzymic Launches AI Agent to Automate Ad Creation at Scale

MartechView Editors -
Singapore's Adzymic unveils AgenX, an agentic ad platform that generates brand-compliant creatives autonomously — with Cathay Pacific among early adopters.
News

Madhive Expands Maverick AI for Local Ad Buying

MartechView Editors -
Madhive launches Maverick AI agents to automate planning, activation, and optimization for local advertising campaigns at scale.
Featured Posts

Hyper-Automation Is Over. Agentic AI Is What Comes Next.

Anurag Gurtu -
From UiPath's 70% stock collapse to tightening VC appetite for workflow builders, the automation era is ending — and agentic systems are rewriting what comes after.
News

Publicis Acquires LiveRamp for $2.2B in AI Data Push

MartechView Editors -
Publicis Groupe is acquiring data collaboration platform LiveRamp for $2.2 billion, betting that proprietary data co-creation is the next frontier of AI-driven marketing.
News

Sendbird Launches AI Agent That Owns Issues End to End

MartechView Editors -
Sendbird's Agent Steward introduces a single AI owner for complex customer issues, backed by self-correcting governance and proactive outbound voice capabilities.
Martech

Peak Martech? The Landscape Has Plateaued, but the Real Story Lies Beneath

Khushbu Raval -
After 15 years of relentless expansion, the marketing technology landscape has hit a plateau. At MartechDay 2026, Scott Brinker and Frans Riemersma explained why the flat headline masks the industry's most significant structural shift in history.
News

Brands Must Now Market to Machines, Not Just People

MartechView Editors -
As AI becomes the gatekeeper of discovery and commerce, a new framework urges marketers to think beyond human audiences.
News

Appian Brings Structure to AI Agents in the Enterprise

MartechView Editors -
As enterprises struggle to move AI from experiment to production, Appian is betting that process structure — not more powerful models — is the missing ingredient.
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