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Salesforce to Buy Braze for About $5.66 Billion

MartechView Editors -
Salesforce agreed to buy Braze for about $5.66 billion, or $47.50 a share in cash, to add real-time customer engagement to Marketing Cloud.
Adtech

Are Your AI Agents Ready to Be Trusted?

Khushbu Raval -
Five experts on agentic AI agree the model isn't the weak link. Data, guardrails, and visibility decide whether agents deliver for marketers.
News

Adlyse Pairs AI Agents With Humans to Run Ad Campaigns

MartechView Editors -
Adlyse CEO Anna Stepura on how AI agents and humans can share control of paid media, cutting manual work while keeping approval with people.
Adtech

In Agentic Advertising, the Bottleneck Is Data, Not AI

Kenneth Rona -
Smarter ad-buying agents won't matter without richer inventory data. Here's what publishers need to prove before agents can trust it.
News

Salesforce and Anthropic Launch ‘Claudeforce’ Deal

MartechView Editors -
Salesforce and Anthropic have expanded their partnership with Claudeforce, embedding Claude's reasoning directly into Salesforce's CRM data and workflows.
News

Auxia Launches AI Agents to Run Marketing Campaigns

MartechView Editors -
Auxia's new Agent Studio lets AI agents plan and launch marketing campaigns, as the company reports 200 billion personalization decisions delivered.
News

Talkdesk Launches Agent Builder to Speed AI Deployment

MartechView Editors -
Talkdesk Agent Builder lets teams create, test, and validate AI customer service agents using plain language, compressing weeks of work into hours.
News

Salesforce to Acquire Fin for $3.6 Billion

MartechView Editors -
Salesforce will acquire Fin, formerly Intercom, for approximately $3.6 billion, adding its customer service AI agent technology to Agentforce.
News

Gopuff and GrowthLoop Expand Retail Media Targeting

MartechView Editors -
Gopuff and GrowthLoop partner to deliver advanced audience segmentation, faster campaign activation, and deeper retail media insights.
News

Sweep Launches AI Agent for Salesforce and Snowflake

MartechView Editors -
Sweep’s new cross-platform AI agent helps enterprises understand dependencies across Salesforce, Snowflake, and Data 360 before making changes.
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