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Monday, April 13, 2026
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AI and Machine Learning in Marketing

Macy’s AI Chatbot Is Making Shoppers Spend Five Times More

Macy's 'Ask Macy's' chatbot, powered by Google Gemini, is driving shoppers to spend nearly five times more than those who don't use it — a rare early win for retail AI.

Europe Launches Its Own Office Suite to Break US Dependence

A group of European tech firms unveils Euro-Office, an open-source Microsoft Office alternative built for digital sovereignty, with a summer release planned.

Apple Hires Google’s AI Veteran to Market a New Siri

Apple has hired Lilian Rincon, formerly of Google, as VP of product marketing for AI — a signal of how seriously the company is treating its Siri rebuild this year.

Aerie and Pamela Anderson Say You Can’t Prompt Realness

Aerie has partnered with Pamela Anderson to expand its pledge against AI-generated bodies in advertising — and challenge the rest of the industry to follow suit.

Xero and Anthropic Unite to Give Small Firms an AI CFO

Xero and Anthropic's multi-year partnership brings Claude's AI reasoning into small business financial workflows — and Xero's data directly into Claude.ai.

Solaris Cuts 20% of Staff in Bid to Become AI-Native

German fintech Solaris is eliminating 80 roles as new CEO Steffen Jentsch pivots the BaaS provider toward an AI-native banking model backed by Japan's SBI Group.

Gap Bets on Google Gemini to Reinvent How America Shops

Gap becomes the first major fashion retailer to enable direct checkout within Google's Gemini AI platform, signalling a fundamental shift in how consumers discover and buy.

UiPath and Deloitte Launch AI-Powered ERP Automation Tool

UiPath, Deloitte have expanded their alliance with an agentic ERP offering that uses AI orchestration to automate complex enterprise workflows from end to end.

Thryv Launches AI Tool to Automate Small Business Sales

Thryv has launched AI Lead Flow, a platform combining marketing visibility and sales automation for small businesses, from first online search to closed deal.

Google Brings Gemini AI Into Its Marketing Platform

Google is integrating its Gemini AI models into Google Marketing Platform, adding predictive audience tools, live sports inventory and an AI campaign management assistant.

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