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AI and Machine Learning in Marketing

Personalization and Privacy

Can AI Predict Your Every Move?

MartechView Editors -
AI tailors your world, predicting every desire... but at what cost? Explore the dark side of personalization.
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Splash Launches Attendance Insights

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Attendance Insights allows event marketers to easily understand the data behind their programs, and how to leverage that data to accelerate their organization's event-led...
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Diebold Nixdorf Rolls Out AI-Powered Tools for Retailers

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Diebold Nixdorf's new AI-powered solution, Vynamic Smart Vision I Shrink Reduction is powered by SeeChange's AI and machine learning cloud platform Diebold Nixdorf, a provider...
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Databricks Launches Data Intelligence Platform

MartechView Editors -
The Data Intelligence Platform combines industry-leading data management, governance, and data sharing with enterprise-ready generative AI and machine learning (ML) tools to gain insights...
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Eagle Eye Unveils EagleAI

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EagleAI will help retailers and grocers across the globe better meet their customers' wants and needs individually. Eagle Eye, a SaaS business that executes loyalty,...
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Option Care Health and Palantir Join Forces

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This strategic partnership for Palantir’s software to be leveraged across the company is to help improve patient outcomes and increase efficiency. Palantir Technologies Inc., a...
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Swoop Launches Predictive AI Targeting

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The recent launch will help pharmaceutical and life sciences advertisers to proactively engage audiences at critical decision points in the diagnosis and treatment journey. Swoop,...
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Ovative Group Kicks Off The Lead, Conversations That Matter Series

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Ovative experts also dive into hot topics like clean rooms and data privacy, AI's impact on customer experience and audience targeting, and the digitization of in-store experiences.
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D-ID Launches Digital Agents

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D-ID's Digital Agents, driven by large language models (LLMs), will enable businesses to embed an AI-powered virtual assistant onto their websites. D-ID, providers of a...
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AppsFlyer Acquires oolo to Transform AI-Driven Decision-Making for Marketing Teams

MartechView Editors -
The acquisition strengthens AppsFlyer's portfolio of products and services as the company introduces holistic solutions crafted for the interconnected needs of modern marketing, growth...
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