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AI and Machine Learning in Marketing

Personalization and Privacy

How Predictive AI is Transforming the Retail Industry

Jean-Matthieu Schertzer -
Retailers are on the cusp of achieving true one-to-one personalization with predictive AI. This article explores how AI can deliver relevant content, boost customer...
News

Marketers Utilize Technology to Integrate Print and Digital Strategies

MartechView Editors -
The report reveals that 32% of marketers use AI, and 31% plan to use the technology to support print marketing. A study released by R.R....
News

Cloud Next ’24: Google Cloud, Mercedes-Benz Deepen AI Partnership

MartechView Editors -
Google Cloud AI technologies to propel customer-facing use cases across E-commerce, customer service, and marketing. Cloud Next '24, LAS VEGAS — Google Cloud announced an expansion...
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Cloud Next ’24: Google Gemini Chatbots for Customer Service Are Coming Soon

MartechView Editors -
Best Buy, IHG Hotels, and other companies are making their Gemini-powered chatbots. More and more companies are deploying AI-powered chatbots to deal with basic customer...
Martech

AI Will Breathe New Life Into Market Research

Jill Larson -
AI innovation can revolutionize decision-making processes and enhance ROI, enabling brands to strategically leverage new AI tools in market research. AI is revolutionizing the field...
News

Reminder – Google Is Turning Off All Universal Analytics Services and APIs

MartechView Editors -
Google is urging those who have not yet fully migrated to Google Analytics 4 to do so as soon as possible to prevent potential...
News

MessageGears to Integrate with the Snowflake Data Cloud

MartechView Editors -
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Enterprise customer engagement platform MessageGears has expanded its partnership with...
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IBM Highlights Risks of Marketers Using ‘Fishy’ GenAI

MartechView Editors -
IBM's latest campaign, in partnership with Adobe, warns brand managers and CMOs against “fishy” generative AI tools. IBM teamed up with creative agency Ogilvy and used...
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Calabrio Unveils AI Interaction Summary

MartechView Editors -
The intelligent automation that streamlines interactions into summaries to improve agent productivity. Calabrio, the workforce performance company, today announced general availability of its new generative...
News

Braze Unveils AI Features for Marketing

MartechView Editors -
Expanded Sage AI by Braze Offering, Including 'AI Item Recommendations,’ Increases Personalization and Decreases Time to Purchase. Braze, the leading customer engagement platform that empowers...
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