AI and Machine Learning in Marketing

Atento broadens its AI, automation and analytics offerings to help companies improve customer experience operations managed in-house.

Typeform launches Research Flow, an AI-powered platform that combines surveys and interviews to deliver deeper insights in hours.

Sprinklr launches LLM Insights, helping brands track visibility, sentiment, and competitive positioning in AI-generated search results.

Rodrigo Aviles on why CX is a mindset, not a department, what broke first at Hyundai, and the question no one in the audience ever asks, but should.

Sweep’s new cross-platform AI agent helps enterprises understand dependencies across Salesforce, Snowflake, and Data 360 before making changes.

Sitecore has acquired Scrunch, adding AI search visibility and optimization tools to help brands improve their appearance in AI-generated answers.

Enterprise leaders are rethinking ERP modernization, balancing clean-core strategies, AI readiness, and cloud adoption to build resilient businesses.

Salesforce plans to acquire Contentful, adding a native content layer to Agentforce and Customer 360 to power AI-driven customer experiences.

Agentic systems are poised to lower the cost of cross-platform media buying — and turn always-on experimentation from a luxury into a standard operating model.

From Starbucks retiring its NomadGo inventory AI to Dove's pledge against AI-generated images, brands are discovering that the most powerful marketing move in 2026 is being visibly, defiantly human.