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Sunday, October 11, 2026

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AI and Machine Learning in Marketing

Optimizely Gives Marketers AI Coworkers, Not Just Tools

Optimizely has launched Virtual Teammates, AI personas with defined roles and permissions that work alongside marketers rather than waiting for prompts.

Companies Are Deploying AI in CX Faster Than It Works: Talkdesk

A new Talkdesk report finds 98% of companies have deployed AI in customer experience, but only 15% can orchestrate it to actually resolve issues.

Auxia Launches AI Agents to Run Marketing Campaigns

Auxia's new Agent Studio lets AI agents plan and launch marketing campaigns, as the company reports 200 billion personalization decisions delivered.

Audiences Can Tell What’s Real. Can Your Brand?

Getty Images' Kate Rourke breaks down 2026's mid-year creative trends in AI, authenticity and sport — and what APAC audiences are rewarding.

Rain Launches Coalition to Shape Rules for AI Payments

Rain has formed the Agentic Payments Alliance with Visa, Mastercard, Circle and 20-plus others to help set standards for AI agent commerce.

IAB Releases Version 2 of Its AI Disclosure Framework

IAB has released Version 2 of its AI disclosure framework, offering advertisers a shared standard as U.S., EU and Asian regulators tighten rules.

When AI Agents Do the Shopping, Who Wins Loyalty?

As AI assistants start booking and buying on customers' behalf, loyalty programs invisible to them risk losing every deal without ever knowing it.

SurveyMonkey Launches Feedback Plugin Inside ChatGPT

SurveyMonkey's new ChatGPT plugin lets teams create surveys, analyze responses, and surface real feedback data without leaving the chat.

Klaviyo Opens Asia Headquarters in Singapore Amid AI Shift

Klaviyo has opened its Asia headquarters in Singapore, backed by new research showing AI is already reshaping how shoppers there buy and browse.

Acoustic Launches AI That Flags Revenue Before You Ask

Acoustic AI continuously scans live customer behavior to surface revenue opportunities and build campaigns — before they show up in your reports.

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