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AI and Machine Learning in Marketing

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Yuno Unveils AI Agent to Automate Payment Operations

MartechView Editors -
The financial infrastructure startup says its new tool can catch transaction failures and routing inefficiencies that human teams routinely miss — and fix them without waiting to be asked.
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SurveyMonkey Can Now Text Your Customers for You

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A new SMS integration with Salesforce automates feedback collection at the moment it's most likely to land.
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HubSpot Now Charges Only When Its AI Actually Works

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A new pricing model for two Breeze AI agents ties costs directly to results—a notable shift in how enterprise software charges for artificial intelligence.
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Salesforce Pushes Slackbot to Be the Hub of Enterprise AI

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Salesforce unveiled new Slackbot features to make Slack the central interface for enterprise AI, including automated meeting notes, cross-app context, and reusable workflows.
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SAP Buys Reltio to Fix the Data Problem Undermining AI

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SAP has agreed to acquire Reltio, a cloud-native master data management platform, to help enterprises unify fragmented data and make it reliable enough for AI agents to act on.
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Macy’s AI Chatbot Is Making Shoppers Spend Five Times More

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Macy's 'Ask Macy's' chatbot, powered by Google Gemini, is driving shoppers to spend nearly five times more than those who don't use it — a rare early win for retail AI.
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Europe Launches Its Own Office Suite to Break US Dependence

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A group of European tech firms unveils Euro-Office, an open-source Microsoft Office alternative built for digital sovereignty, with a summer release planned.
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Apple Hires Google’s AI Veteran to Market a New Siri

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Apple has hired Lilian Rincon, formerly of Google, as VP of product marketing for AI — a signal of how seriously the company is treating its Siri rebuild this year.
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Aerie and Pamela Anderson Say You Can’t Prompt Realness

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Aerie has partnered with Pamela Anderson to expand its pledge against AI-generated bodies in advertising — and challenge the rest of the industry to follow suit.
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Xero and Anthropic Unite to Give Small Firms an AI CFO

MartechView Editors -
Xero and Anthropic's multi-year partnership brings Claude's AI reasoning into small business financial workflows — and Xero's data directly into Claude.ai.
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