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Saturday, May 23, 2026
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AI and Machine Learning in Marketing

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Is Your CRM Making Your Customer Service Worse?

Shakira Talbot -
Businesses across EMEA continue to invest in AI and CRM, yet customers remain on hold, repeat themselves, and leave dissatisfied. The issue lies not with the technology, but with the underlying systems supporting it.
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TELUS Digital to Debut Agentic AI at Adobe Summit

MartechView Editors -
The Adobe Gold Partner aims to solve the "activation gap," using real-time orchestration to move customer insights from transcripts to personalized web experiences in...
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Southwest Taps New Executives to Modernize Digital Journey

MartechView Editors -
The Dallas-based airline also appoints Nandika Suri to oversee the Rapid Rewards loyalty program, signaling a shift toward tech-driven customer retention.
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Lenovo, Konecta Target IT Outsourcing with New AI Workplace Alliance

MartechView Editors -
The partnership seeks to overhaul internal corporate support by applying consumer-grade customer service standards to the global enterprise workforce.
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HubSpot Debuts AI Tools to Reclaim Shrinking Search Reach

MartechView Editors -
Moving beyond generic LLMs, the CRM leader integrates "Answer Engine Optimization" and autonomous prospecting to combat a 27% drop in traditional search traffic.
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Gupshup Debuts Superagent to Automate the Path to Profits

MartechView Editors -
Moving beyond simple chatbots, the new autonomous "full-stack" agent aims to handle everything from infrastructure provisioning to transaction processing.
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ServiceNow Makes AI Standard Across All Products

MartechView Editors -
With its new Context Engine and open developer tools, the enterprise software giant is betting that unified AI infrastructure will outpace a market crowded with patchwork solutions.
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Optimizely’s Opal University Draws 1,500 Sign-Ups

MartechView Editors -
Free certification program signals a turning point in how enterprise marketing teams are moving from AI experimentation to real-world, scalable adoption.
Martech

Clarity Is Marketing’s Most Valuable Asset

Jen Jones -
Why the next generation of marketing systems is helping teams turn information into action — and why the best leaders are reframing the AI conversation entirely.
News

Zultys Launches AI Receptionist and Real-Time Call Insights

MartechView Editors -
The business communications provider is rolling out transcription, sentiment analysis, and a 24/7 AI voice agent as part of its biggest platform update yet.
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