AI

Havas doubles down on AI to deliver integrated client experiences! The ad giant invests heavily in AI and tech to meet growing marketing demands.

At Cannes Lions, the marketer showed off a new AI Hydration Coach for Gatorade and a connected device for Pepsi inspired by its can shape.

Enhanced SAS Customer Intelligence 360 accelerates value from generative AI.

Satisfi Labs acquires Factoreal, creating a powerful Conversational Experience Platform for destinations and experiences. This combined platform offers AI-powered chat and omnichannel marketing tools.

Jacquard Set to Redefine AI in Marketing as the Category Architect That Enables Enterprise Brands to Speak the “Customer’s Language”

MNTN revolutionizes TV advertising with MNTN Matched! AI-powered platform delivers 6x website visits and 2x revenue.

Global analytics leader integrates qualitative and quantitative analytics with native Voice of Customer (VoC) product addition to help brands improve NPS, retention, conversion, and performance.

Fast Simon’s personalization AI embeddings and sophisticated AI models significantly improve conversion for recommendations, searches, and collections on e-commerce sites.

Human connection remains key for customer satisfaction despite automation. Learn how AI can empower staff, personalize support, and strengthen relationships.

Jonathan Moran of SAS discusses two decades of MarTech advancements, AI ethics, and emerging trends shaping the future of digital marketing.