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Campaign Orchestration

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McDonald’s Celebrates First Jobs with New Campaign

MartechView Editors -
McDonald’s launches “First Job Confessional,” a campaign inviting Americans to share their first job stories and the skills that shaped their careers.
News

Zillow Enters Azeroth With Warcraft Tie-In

MartechView Editors -
Zillow launches “Zillow for Warcraft,” a fantasy-themed microsite tied to World of Warcraft’s player housing debut, blending gaming and home exploration.
News

PepsiCo Debuts Flavor Drops on TikTok Shop

MartechView Editors -
PepsiCo launches “Flavor Swap,” a social-first campaign and its first TikTok Shop product drop, pairing new chip mashups with top creators.
News

Depop Touts Resale as Income in New Campaign

MartechView Editors -
Depop launches “Depoponomics,” a national campaign featuring Kelis that positions resale as a practical way for consumers to earn extra income.
News

Dentsu Doubles Down on Entertainment IP

MartechView Editors -
Dentsu partners with Iconic Arts to develop entertainment IP driven by data, signaling a shift from campaigns to cultural assets.
News

Uber Eats Turns Super Bowl Ad Into Interactive App Play

MartechView Editors -
Uber Eats extends its Super Bowl campaign with an in-app experience that lets viewers remix its commercial, aiming to boost engagement beyond costly TV airtime.
Campaign Orchestration

Super Bowl 2026: When the Commercials Became Bigger Than the Game

Khushbu Raval -
The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.
News

Inside Super Bowl LX: How Top Brands Played to Win

MartechView Editors -
From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
News

Pepsi Revives the Challenge in Super Bowl Ad Showdown

MartechView Editors -
Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.
News

Heinz Bets Big on KegChup for Super Bowl Snacking

MartechView Editors -
Heinz introduces KegChup, a 114-ounce ketchup keg, aiming to become a Super Bowl staple and drive fan engagement without an $8 million ad buy.
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