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Campaign Orchestration

Campaign Orchestration

Bustelo Brews Up Iced Coffee with “Esta Aqui” Remix

MartechView Editors -
Café Bustelo's "Esta Aqui" campaign gets a cool makeover for its new iced coffee line. See how they keep the Latin vibes frosty.
Email Marketing

Gmail Tabs: Still a 2013 Problem?

Khushbu Raval -
Is your email strategy stuck in the past? Learn why obsessing over the Gmail Primary tab is a waste of time and how to focus on what truly matters: relevant, engaging content.
Featured Posts

Coca-Cola Spills Soda to Focus on Connection

MartechView Editors -
David Miami's latest iteration of the “Real Magic” platform shifts attention away from the iconic brand and toward true-to-life human interactions.
Campaign Orchestration

StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art

MartechView Editors -
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
News

LinkedIn Introduces CTV Ads for B2B Campaigns

MartechView Editors -
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Today, B2B social media hub LinkedIn introduced LinkedIn...
News

MessageGears to Integrate with the Snowflake Data Cloud

MartechView Editors -
The enterprise customer engagement platform will operate within Snowflake, gaining fast access to business data. Enterprise customer engagement platform MessageGears has expanded its partnership with...
News

Frito-Lay and Hasbro Revive Classic Games

MartechView Editors -
A multichannel campaign features a QR code-powered web game and four “Game of Snacks” spots inspired by popular titles like Connect 4. Frito-Lay is leaning into...
News

Kraft Unifies Sauce Line with Brand Refresh

MartechView Editors -
The Kraft Sauces brand is tied to a “It’s not art. It’s Kraft” creative platform that includes a playful content series on TikTok, YouTube,...
Campaign Orchestration

Inside Levi’s First Campaign from New Creative Agency

MartechView Editors -
Levi's ditches tired trends and launches "The Floor Is Yours" campaign, celebrating action and progress. The campaign uses dance as a metaphor for moving forward and asks consumers to join the movement through social media.
News

Hightouch Debuts Campaign Intelligence

MartechView Editors -
Campaign Intelligence empowers non-technical users with advanced marketing science techniques. Hightouch launched Campaign Intelligence, which uses AI to allow marketers to understand customer behavior and...
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