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Campaign Orchestration

News

State Farm’s Bundling Blitz: Scoring with Young Consumers

MartechView Editors -
State Farm's latest campaign uses football and celebrity mashups to promote bundling, aiming to connect with younger demographics through culturally relevant humor.
News

Taco Bell Goes Global: Adapting the “Live Más” Lifestyle

MartechView Editors -
Taco Bell is taking its signature "Live Más" experience international! Learn how they're building brand relevance in new markets by connecting with local music scenes and cultural trends.
News

Mountain Dew Owns Mountain Time (and Maybe Your Next Move)

MartechView Editors -
Mountain Dew's latest campaign offers free drinks to anyone who enters the Mountain Time Zone, plus a chance to win a relocation package! Here's how they're leveraging data, nostalgia, and outdoor adventure.
News

Mars to Acquire Kellanova: A Snacking Powerhouse

MartechView Editors -
Mars is set to acquire Kellanova, the parent company of popular brands like Cheez-It and Pop-Tarts. This acquisition strengthens Mars' position in the snacking market.
News

Lee Kum Kee’s Spicy Twist: Targeting Gen Z

MartechView Editors -
Lee Kum Kee is launching a new campaign to attract younger consumers with a "Sriracha-Cha Slide" remix and collaborations with rising artists.
Campaign Orchestration

Bustelo Brews Up Iced Coffee with “Esta Aqui” Remix

MartechView Editors -
Café Bustelo's "Esta Aqui" campaign gets a cool makeover for its new iced coffee line. See how they keep the Latin vibes frosty.
Email Marketing

Gmail Tabs: Still a 2013 Problem?

Khushbu Raval -
Is your email strategy stuck in the past? Learn why obsessing over the Gmail Primary tab is a waste of time and how to focus on what truly matters: relevant, engaging content.
Featured Posts

Coca-Cola Spills Soda to Focus on Connection

MartechView Editors -
David Miami's latest iteration of the “Real Magic” platform shifts attention away from the iconic brand and toward true-to-life human interactions.
Campaign Orchestration

StreetEasy Illustrates House-Hunting Odyssey as Renaissance Art

MartechView Editors -
StreetEasy's new campaign uses Renaissance frescoes to depict the epic journey of buying a home in New York City. This eye-catching campaign leverages "if you know, you know" NYC references to resonate with residents and showcase StreetEasy's resources for home buyers.
News

LinkedIn Introduces CTV Ads for B2B Campaigns

MartechView Editors -
LinkedIn CTV Ads allows B2B marketers to scale campaigns with partners, including Paramount, Roku and Samsung Ads. Today, B2B social media hub LinkedIn introduced LinkedIn...
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