8.8 C
Casper
Wednesday, April 29, 2026
Search.....
- Advertisement -spot_img

TAG

Campaign Orchestration

News

Uber Eats Turns Super Bowl Ad Into Interactive App Play

MartechView Editors -
Uber Eats extends its Super Bowl campaign with an in-app experience that lets viewers remix its commercial, aiming to boost engagement beyond costly TV airtime.
Campaign Orchestration

Super Bowl 2026: When the Commercials Became Bigger Than the Game

Khushbu Raval -
The Super Bowl was once a football game interrupted by commercials. In 2026, it has become a marketing ecosystem interrupted by football.
News

Inside Super Bowl LX: How Top Brands Played to Win

MartechView Editors -
From gaming integrations to post-game activations, marketers at Super Bowl LX reveal how cultural insight and strategy now matter more than the 30-second spot.
News

Pepsi Revives the Challenge in Super Bowl Ad Showdown

MartechView Editors -
Pepsi brings back the Pepsi Challenge for Super Bowl LX, starring a polar bear and touting Pepsi Zero Sugar’s growth in a playful jab at Coke Zero.
News

Heinz Bets Big on KegChup for Super Bowl Snacking

MartechView Editors -
Heinz introduces KegChup, a 114-ounce ketchup keg, aiming to become a Super Bowl staple and drive fan engagement without an $8 million ad buy.
News

Coca-Cola Launches World Cup Campaign With Van Halen Twist

MartechView Editors -
Coca-Cola kicks off its FIFA World Cup 2026 campaign, reimagining Van Halen’s “Jump” and rolling out global ads, digital activations, and fan experiences.
News

Chipotle Ad Takes Aim at Ultraprocessed Fast Food

MartechView Editors -
Chipotle launches a new TV campaign contrasting its fresh ingredients with factory-made fast food, reinforcing its long-running message of real, simple food.
News

Applebee’s Revives $100 Date Night Pass for 2026

MartechView Editors -
Applebee’s brings back its Date Night Pass, offering $600 in dining value for $100, as the chain leans on loyalty programs and social media to drive growth.
News

The Beer That Killed the Three-Minute Monologue

MartechView Editors -
Heineken’s new WhatsApp bot turns rambling voice notes into free beer vouchers, encouraging users to stop recording and start meeting up in real life.
Martech

Why 2025’s Sales Surges Left Retailers Short in 2026

Guru Hariharan -
Retail’s most significant events revealed a hard truth: promotions can’t convert demand without inventory—lessons for 2026 inside.
1234...14Page 3 of 14

Latest news

- Advertisement -spot_img

MartechView is the media platform owned by Vibe Media Corporation. The brand, logo and its content is copyright. All rights reserved. Redistribution or reproduction in part or all of the content in any form is subject to terms and conditions. While sharing, quoting and using the data from the website, users must acknowledge MartechView as the source of the material. For more details read our Privacy Policy.

Quick Links

Popular Category

Editor's Picks