Campaign Orchestration

Zevia's new "Real Soda for Real Humans" campaign uses AI anxiety as a marketing foil, continuing a strategy that ties artificial intelligence to artificial ingredients.

Marriott Bonvoy's new "Where Gameday Checks In" campaign spotlights pregame rituals at its hotels, timed to March Madness and building toward the FIFA World Cup.

With $2.5 billion in revenue and three energy drink brands, Celsius Holdings is building an in-house creative studio and doubling down on culture to turn big brands into mega brands.

Native Foreign's Nik Kleverov on why AI is production infrastructure, not a shortcut — and what the Carl's Jr. and Narcos campaigns taught him about creative judgment.

Papa Johns revives local marketing co-ops and launches new campaigns as the pizza chain seeks to reverse declining sales and regain momentum.

Brinker International promotes Chili’s CMO George Felix to oversee marketing for both Chili’s and Maggiano’s as the company looks to revive the latter brand.

Merrell launches its first global brand platform, aiming to expand beyond hiking boots into a broader outdoor lifestyle brand.

Mercedes-Benz partners with Amazon Ads to launch NBA-themed Prime Video campaign, blending sports storytelling with luxury branding.

McDonald’s launches “First Job Confessional,” a campaign inviting Americans to share their first job stories and the skills that shaped their careers.

Zillow launches “Zillow for Warcraft,” a fantasy-themed microsite tied to World of Warcraft’s player housing debut, blending gaming and home exploration.