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Viant to Acquire TVision in $40M Attention Data Deal

MartechView Editors -
The deal gives advertisers something the industry has long lacked — an independent, unified measure of who is actually watching, and for how long.
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iSpot Unveils Agentic AI Platform for TV Ads

MartechView Editors -
iSpot launches SAGE, an AI platform built on proprietary ad data to help brands analyze creative performance and optimize video advertising ROI.
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Roku and Nielsen: A Marriage of Big Data and Small Screens

MartechView Editors -
Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.
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Domino’s Tests Interactive TV Ads in Europe

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Domino’s is the first in Europe to utilize Samsung Ads’ interactive GameBreaks unit, replacing standard commercials with remote-controlled trivia, resulting in a 31% uplift in brand consideration.
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TriCoast Launches Dark Matter Film Festival

MartechView Editors -
TriCoast Media unveils the Dark Matter Film Festival, extending its programming-first adtech model to bridge content, creators, and programmatic CTV innovation.
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OpenX Automates Discounts for Agencies, Boosting ROI

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OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.
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Rakuten TV Launches Enterprise Platform for CTV Growth

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Rakuten TV unifies its B2B services with Enterprise, aiming to boost transparency and simplify CTV advertising as 74% of UK marketers plan to increase spend.
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Bending Spoons Buys Vimeo in $1.38B All-Cash Deal

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Italy’s Bending Spoons acquires Vimeo for $1.38B, taking the video platform private and planning major growth in streaming and enterprise markets.
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Amazon, Netflix Strike Global Ad Partnership

MartechView Editors -
Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.
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Universal Ads Brings TV Access to SMB Advertisers

MartechView Editors -
Comcast’s Universal Ads aims to simplify premium TV buying for e-commerce and SMBs, offering AI-powered creative tools and access to top video publishers. Over the...

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