CTV

Built originally to monetize its own content, TriCoast Media has quietly become one of CTV advertising's more unconventional infrastructure plays.

The deal gives advertisers something the industry has long lacked — an independent, unified measure of who is actually watching, and for how long.

iSpot launches SAGE, an AI platform built on proprietary ad data to help brands analyze creative performance and optimize video advertising ROI.

Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.

Domino’s is the first in Europe to utilize Samsung Ads’ interactive GameBreaks unit, replacing standard commercials with remote-controlled trivia, resulting in a 31% uplift in brand consideration.

TriCoast Media unveils the Dark Matter Film Festival, extending its programming-first adtech model to bridge content, creators, and programmatic CTV innovation.

OpenX launches automated discounts for agencies, enabling better media performance, transparent deals, and higher ROI across programmatic channels.

Rakuten TV unifies its B2B services with Enterprise, aiming to boost transparency and simplify CTV advertising as 74% of UK marketers plan to increase spend.

Italy’s Bending Spoons acquires Vimeo for $1.38B, taking the video platform private and planning major growth in streaming and enterprise markets.

Amazon and Netflix join forces to offer ad inventory via Amazon’s DSP, streamlining TV ad buying for marketers across 11 global markets.