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Sprinklr, SAMY Unite to Reinvent Global CX

MartechView Editors -
Sprinklr and SAMY launch a global partnership merging AI-powered CX with social-first strategy, helping brands predict trends, unify data, and deliver high-impact experiences at scale.
Customer Service

When Self-Service Stops Serving the Customer

Bryan Cheung -
Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.
News

Sprinklr Appoints Karthik Suri as Chief Product Officer

MartechView Editors -
Sprinklr names Karthik Suri as Chief Product and Corporate Strategy Officer to lead product vision and growth amid its unified customer experience transformation.
CX

Customers Trust You, Not Your AI. Here’s Why.

Isabelle Zdatny -
Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.
News

Sprinklr Reveals Gap Between CX Confidence and Reality

MartechView Editors -
Sprinklr research shows brands overestimate CX trust—consumers report inconsistent experiences, highlighting opportunities for AI-driven improvements.
Personalization and Privacy

Using Behavioral Data to Drive Authentic Customer Relationships in a Digital World

Chris Bretschger -
Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.
CX

How CPG Leaders Used AI to Boost Prime Day Sales

Bill Schneider -
CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.
News

Fast Food Becomes a Treat, Not Just a Cheap Bite

MartechView Editors -
A new Zappi survey shows nearly 1 in 4 Americans now see fast food as a “treat,” with McDonald’s leading QSR visits and value driving the new chicken sandwich wars.
Customer Service

Vodafone’s Big Bet: Can Commercialized Shared Services Redefine Telco?

Khushbu Raval -
Vodafone partners with Accenture to commercialize shared services, aiming to drive growth, boost efficiency, and redefine the future of telecom.
News

ServiceNow Powers Ferrari’s Real-Time Race Ops

MartechView Editors -
Ferrari teams up with ServiceNow to boost Hypercar race operations using AI—streamlining performance on track and across global business functions.
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