customer service

MoEngage extends its Series F to $280M as enterprises shift from legacy marketing clouds to AI-led customer engagement across marketing and product teams.

ServiceNow completes its largest acquisition of Moveworks, integrating its AI Assistant and search with its workflow platform to automate 90% of employee requests.

Ron Kaufmann challenges the myth of customer-centricity, urging leaders to ask better questions about value, culture, and the future of service.

Sprinklr and SAMY launch a global partnership merging AI-powered CX with social-first strategy, helping brands predict trends, unify data, and deliver high-impact experiences at scale.

Liferay’s 2025 report reveals how broken self-service erodes trust. Martech teams must fix friction by designing experiences that flow—not frustrate.

Sprinklr names Karthik Suri as Chief Product and Corporate Strategy Officer to lead product vision and growth amid its unified customer experience transformation.

Qualtrics 2026 report finds AI, personalization, and privacy gaps erode trust, showing CX improvements alone aren’t enough to retain customers.

Sprinklr research shows brands overestimate CX trust—consumers report inconsistent experiences, highlighting opportunities for AI-driven improvements.

Discover how behavioral data helps brands move beyond personalization to build genuine, trust-driven customer relationships in a digital-first world.

CPG leaders harnessed AI-driven, real-time bidding to boost Prime Day sales, focusing on incremental growth and smart spend, not just bigger budgets.