What is the significance of attention metrics in digital advertising? Benjamin Arnold, Adludio's North American president, emphasizes real engagement measurement. Explore challenges, IAB Attention Council Task Force initiatives, and the call for a standardized attention metric. Optimize your strategy for 2024 success.
Merkle's identity resolution solution joins Braze Alloys Partner Program
Merkle, Dentsu's leading technology-enabled, data-driven customer experience management (CXM) company, announced that it is strengthening its...
The mix of end-to-end insights with an end-to-end team can have a remarkable impact on business.
The Mars Agency launched new enhancements to its Marilyn...
The AI-powered solution identifies emerging brands and their growth potential.
Social Standards, a provider of transforming complex social data into actionable consumer insights, has launched...
