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data privacy

Martech

When Bad Data Breaks the Sales Pipeline

Lisa Sharapata -
Bad data doesn’t just hurt marketing—it quietly sabotages sales, pipelines, and trust in GTM systems. Here’s why ghost leads keep winning.
News

Roku and Nielsen: A Marriage of Big Data and Small Screens

MartechView Editors -
Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.
Martech

Ghost Signals: Why Bad Data is Sabotaging Your GTM Strategy

Lisa Sharapata -
Marketing’s biggest threat isn’t a lack of talent—it’s the "ghost signals" of flawed data. Discover why third-party intent is failing, how bot traffic is polluting your pipeline, and what it takes to stop sales from going rogue in the age of AI.
News

Wodan AI Raises €2M to Run AI on Encrypted Data

MartechView Editors -
European startup Wodan AI secures €2 million to advance homomorphic encryption, allowing AI models to operate on sensitive data without decryption.
Featured Posts

How to Win Holiday Sales Without Losing Public Trust

Tilman Harmeling -
As holiday traffic surges, brands must strike a balance between sales and privacy. A marketer’s 12-step guide to cleaner consent, stronger trust, and smarter data use.
News

When CMOs Meet CFOs, Data Decides the Match

MartechView Editors -
Marketers say they lack the data to prove value as CFO scrutiny rises. New research shows only 21% are aligned—making unified systems the new power move.
News

Shein Fined €150M by France Over Cookie Consent Breach

MartechView Editors -
France’s CNIL fines Shein €150M for placing cookies without user consent; Shein contests the fine and plans to appeal amid tighter EU data rules.
Personalization and Privacy

Can Marketers Personalize Without Invading Privacy?

Eleanor Hecks -
Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.
Mobile and App Marketing

Is Securing Utility Communications Possible Beyond Consumer Apps?

Bridget Reidy -
Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.
News

Vidmob, Kellanova and MMA Prove AI Predicts Ad Impact

MartechView Editors -
A study shows that AI-powered predictive impact scoring forecasts ad effectiveness with 83% accuracy, boosting brand performance and profit ROI at scale.
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