Nielsen and Roku ink a multiyear deal to unify streaming data and linear ratings, promising advertisers a clearer picture of a fragmented TV landscape.
Marketing’s biggest threat isn’t a lack of talent—it’s the "ghost signals" of flawed data. Discover why third-party intent is failing, how bot traffic is polluting your pipeline, and what it takes to stop sales from going rogue in the age of AI.
As holiday traffic surges, brands must strike a balance between sales and privacy. A marketer’s 12-step guide to cleaner consent, stronger trust, and smarter data use.
Marketers say they lack the data to prove value as CFO scrutiny rises. New research shows only 21% are aligned—making unified systems the new power move.
A study shows that AI-powered predictive impact scoring forecasts ad effectiveness with 83% accuracy, boosting brand performance and profit ROI at scale.
