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data privacy

Personalization and Privacy

Can Marketers Personalize Without Invading Privacy?

Eleanor Hecks -
Marketers seek a balance between ethical personalization, data security, and AI-reshaped marketing approaches without crossing privacy boundaries.
Mobile and App Marketing

Is Securing Utility Communications Possible Beyond Consumer Apps?

Bridget Reidy -
Utility leaders shift from consumer messaging apps to secure, compliant platforms to protect sensitive communications and critical infrastructure.
News

Vidmob, Kellanova and MMA Prove AI Predicts Ad Impact

MartechView Editors -
A study shows that AI-powered predictive impact scoring forecasts ad effectiveness with 83% accuracy, boosting brand performance and profit ROI at scale.
Adtech

Is Agentic AI Turning Ads into On-Demand Services?

Justin Choi -
Agentic AI could shift ads from unwanted interruptions to valuable, on-demand services—reshaping how brands connect with consumers.
News

esbconnect Launches Optivo to Retarget Anonymous Visitors

MartechView Editors -
Optivo uses esbconnect’s GDPR-compliant 17M UK email database to identify and retarget anonymous website visitors, boosting conversions without ads.
News

Adtelligent Unveils All-in-One Retail Media Platform

MartechView Editors -
Adtelligent launches an omnichannel retail media platform, empowering retailers to control, monetize, and optimize ad inventory across every channel.
News

DoubleVerify Expands Brand Suitability Tools on Meta

MartechView Editors -
DoubleVerify adds 30 new content‑level brand suitability categories for Facebook and Instagram, enhancing transparency and ad performance for advertisers.
Personalization and Privacy

Is Slack’s AI Move a Data Sovereignty Showdown?

Khushbu Raval -
The 0rcus CEO warns that Slack's new AI terms are a "power grab," threatening data sovereignty and forcing vendor lock-in. Read the full analysis.
People

David Joosten Reveals AI and Data Blueprint for Privacy-First Marketing

Khushbu Raval -
David Joosten shares a privacy-first roadmap for marketers—activating first-party data, resolving identities, and using AI to drive growth in a cookieless world.
News

UK’s Largest Independent Deterministic Data Solution Unveiled

MartechView Editors -
esbconnect and Mdeg merge data to form ideoOS: UK's largest independent deterministic data provider: powering ID resolution and brand audience targeting.
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