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Digital Advertising and Ad Tech

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JMP Securities Rates Roku and Trade Desk as Market Outperform

MartechView Editors -
JMP Securities sets price targets for Roku ($95) & The Trade Desk ($150), citing growth from the $166B shift from linear TV ads to connected TV (CTV).
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The Trade Desk Acquires Sincera to Boost Ad Data Insights

MartechView Editors -
The Trade Desk acquires Sincera to enhance programmatic advertising with objective data insights, improving transparency and ad performance for advertisers and publishers.
News

Quad Unveils At-Home Connect to Revolutionize Direct Mail

MartechView Editors -
Quad launches At-Home Connect, merging direct mail with digital insights for omnichannel marketing, boosting engagement, ROI, and personalized customer experiences.
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Rokt Acquires mParticle to Transform Real-Time Ecommerce

MartechView Editors -
Rokt invests $300M to acquire mParticle, merging AI and CDP tech to enhance real-time ecommerce, advertising, and customer experiences across global brands.
News

Retail Media Gets a Measurement Boost at CES

MartechView Editors -
Albertsons partners with TransUnion, and DoorDash teams with The Trade Desk at CES, boosting retail media targeting and measurement capabilities.
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AI’s Rise: Fueled by Advertising Dollars

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With a projected $900B market opportunity, the AI industry is poised for significant growth, attracting both established tech giants and a wave of new startups.
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Viant, Disney Expand Partner for Enhanced CTV Advertising

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Viant and Disney deepen their partnership to enhance CTV ad campaigns, using advanced tech for better audience targeting and performance.
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GMS Revolutionizes Advertising with Generative Response Ads

MartechView Editors -
GMS introduces AI-powered ad format that allows consumers to have real-time conversations with brands directly within ad spaces, redefining digital engagement.
News

MINT Partners with Celonis to Revolutionize Advertising Workflow

MartechView Editors -
MINT and Celonis are joining forces to empower businesses with cutting-edge process intelligence. This collaboration will streamline media planning, buying, and execution, leading to increased efficiency, reduced costs, and improved ROI.
Adtech

Lyft, Uber, and the Tech Industry’s Growing Ad-Creep Trend

MartechView Editors -
Tech companies are embracing in-app ads, highlighting a broader trend where user attention is increasingly monetized, even by subscription services.
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